CHRIST (Deemed to University), Bangalore

DEPARTMENT OF MEDIA STUDIES

School of Business and Management

Syllabus for
Master of Arts (Media and Communication Studies)
Academic Year  (2023)

 
1 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN5011 INTRODUCTION TO MEDIA AND COMMUNICATION Core Courses 4 4 100
MCN5021 RESEARCH FOUNDATION/PRINCIPLES Core Courses 4 4 100
MCN5031 DESIGNING PRINCIPLES AND IMAGE ANALYSIS Core Courses 4 4 100
MCN5041 CONTEMPORARY INDIA Core Courses 4 4 100
MCN5611 PHOTOGRAPHY Skill Enhancement Courses 2 2 50
MCN5621 SOUND DESIGN AND PODCASTING Skill Enhancement Courses 2 2 100
MCN5811 INTERNSHIP I Skill Enhancement Courses 0 2 50
MCN5831 THEATRE IN PRACTICE Ability Enhancement Compulsory Courses 2 2 100
2 Semester - 2023 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MAIS291 INTERNATIONAL ORGANIZATIONS Interdisciplinary Elective Courses 4 4 100
MCN291 ECOLOGY AND MEDIA DISCOURSES Interdisciplinary Elective Courses 4 4 100
MCN5012 COMMUNICATION AND DEMOCRACY IN INDIA Core Courses 4 4 100
MCN5022 REPORTING AND EDITING Core Courses 4 4 100
MCN5032 DEVELOPMENT JOURNALISM Core Courses 4 4 100
MCN5042 MEDIA RESEARCH AND METHODS Core Courses 4 4 100
MCN5112 INTEGRATED MARKETING COMMUNICATION Core Courses 4 4 100
MCN5122 PRINCIPLES OF ADVERTISING Core Courses 4 4 100
MCN5132 DEVELOPMENT COMMUNICATION Core Courses 4 4 100
MCN5212A PUBLIC SPEAKING Discipline Specific Elective Courses 4 4 100
MCN5212B TECHNICAL WRITING Discipline Specific Elective Courses 4 4 100
MCN5222A DIGITAL HUMANITIES AND CYBER CULTURE Discipline Specific Elective Courses 2 2 100
MCN5222B FOUNDATIONS FOR FILMS Discipline Specific Elective Courses 2 2 50
MCN5612 DIGITAL VIDEO PRODUCTION Project 2 2 50
MCN5812 DISSERTATION I Project 2 2 50
MCN5822 INTERNSHIP2 (NGO) Project 6 2 50
MEL291 BORDERS,MIGRATIONS,IDENTITIES Interdisciplinary Elective Courses 4 4 100
MSA291 CORPORATE SOCIAL RESPONSIBILITY Interdisciplinary Elective Courses 60 4 100
3 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN321 ENTREPRENEURSHIP Ability Enhancement Compulsory Courses 15 1 50
MCN331 INTERNATIONAL AND GLOBAL COMMUNICATION Core Courses 4 4 100
MCN332 MEDIA LAW, ETHICS, AND POLICY Core Courses 4 4 100
MCN333 DEVELOPMENT JOURNALISM Core Courses 4 4 100
MCN336 INTEGRATED MARKETING COMMUNICATION Core Courses 4 4 100
MCN341A IMMERSIVE JOURNALISM Discipline Specific Elective Courses 2 2 100
MCN341B BUSINESS JOURNALISM Discipline Specific Elective Courses 4 4 100
MCN346A COPYWRITING AND ADVERTISEMENT CAMPAIGN PLANNING Discipline Specific Elective Courses 4 4 100
MCN346B BRAND MANAGEMENT Discipline Specific Elective Courses 4 4 100
MCN381 INTERNSHIP II Project 6 2 50
MCN382 DISSERTATION II Project 2 2 50
MCN383 VALUE METHODOLOGY Ability Enhancement Compulsory Courses 2 2 50
4 Semester - 2022 - Batch
Course Code
Course
Type
Hours Per
Week
Credits
Marks
MCN431 VIRTUAL REALITY AND VISUAL TECH Core Courses 4 4 100
MCN432 INTERPRETATIVE JOURNALISM Core Courses 4 4 100
MCN436 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOUR Core Courses 4 4 100
MCN441A PODCASTING Discipline Specific Elective Courses 4 4 100
MCN441B ANIMATION AND GRAPHIC DESIGN Discipline Specific Elective Courses 4 4 100
MCN442A PHOTO AND DOCUMENTARY JOURNALISM Discipline Specific Elective Courses 4 4 100
MCN442B DATA JOURNALISM Discipline Specific Elective Courses 4 4 100
MCN446A CORPORATE SOCIAL RESPONSIBILITY Discipline Specific Elective Courses 4 4 100
MCN446B PUBLIC POLICY AND PUBLIC AFFAIRS Discipline Specific Elective Courses 4 4 100
MCN481 INTERNSHIP III Project 6 2 50
MCN482 POPULARIZING THE DISSERTATION Project 2 2 50
    

    

Introduction to Program:
  • The Department of Media Studies at CHRIST (Deemed to be University) lays a strong and rigorous theoretical and practical foundation for the PG students to take leadership roles in the media industry and media education and raise the standards.
  • Internships, platforms to interact with industry experts, demonstration platforms, interdisciplinary engagements, state-of-the-art media labs, etc. are provided to expand one’s horizons of learning.
  • The programme provides courses that are an eclectic mix of practical skill base, theoretical foundation, social orientation, professional excellence, commitment to innovation and holistic development.
  • The Department facilitates a conducive atmosphere with the support of enterprising faculty for the motivated students to widen their knowledge, sharpen their skills and further their aspirations.
  • The MA in Media and Communication Studies programme offers the following Specialisations:
    • Multimedia Journalism
    • Advertising and Corporate Communication

Programme Outcome/Programme Learning Goals/Programme Learning Outcome:

PO1: Demonstrate depth of knowledge in communication, media and ancillary domains.

PO2: Demonstrate theoretical and practical knowledge of multimedia technologies.

PO3: Critically engage with different media and communication contexts and venture into social spheres.

PO4: Exercise a research aptitude and employ research skills in media and communication contexts.

PO5: Deploy different media approaches to effectively communicate in different contexts for specific audiences and attain targeted outcomes.

PO6: Practice informed citizenship based on secular and egalitarian values enshrined in the Indian Constitution.

PO7: Ethically reflect and respond according to different professional and socio-political complexities.

PO8: Realise, practice and promote eco consciousness.

PO9: Nurture a lifelong quest for knowledge from the domain of media studies and beyond, and use it in personal, professional and societal contexts.

Assesment Pattern

Varies from course to course.

Examination And Assesments

Varies from course to course.

MCN5011 - INTRODUCTION TO MEDIA AND COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Communication and Media Theories course enables the student to appreciate the various media for communication and the theories that have evolved over the last century in the domain in order to explain the various phenomena in the communication and media field. The main objective of the course is to provide a theoretical ground for research in the field of communication and media studies.

Course Outcome

CO1: Comprehend the concept and complexities of communication Understand theories in the domain of communication and media. Apply the theories in the research proposal at the end of the course.

CO2: Analyse and appreciate the process of communication

CO3: Understand theories in the domain of communication and media

CO4: Apply the theories in the research proposal at the end of the course

Unit-1
Teaching Hours:10
Introduction to Communication
 

 

  1. Communication and its process

  2. Components of communication

  3. Barriers to communication

  4. Communication patterns- one way and two way, one-to-one, one to many, many to many

  5. Mass Media- Characteristics, Features and Impact of Print, Cinema, Radio, Television and SocialMedia
  6. Types of communication- verbal and oral, written and non-verbal

Unit-2
Teaching Hours:10
Communication Models
 

 

  1. Linear models-Aristotle, Laswell, Shannon-Weaver, Berlo, DeFleur, Gerbner

  2. Interactive models- Westley-McLean, Osgood-Schramm, Newcomb

  3. Transactional models-Barnlund

Unit-3
Teaching Hours:15
Behaviourist theories
 

 

  1. Social-Psychological approach

  2. Propaganda- powerful Effects theory

  3.  Limited Effects theory-two-step flow

  4. Audience-centred approach-Cultivation theory, Agenda Setting theory, Media Dependency theory, Uses and Gratification theory

Unit-4
Teaching Hours:15
Critical and Cultural theories
 

 

  1. Marxist approach

  2. Gramsci- Hegemony

  3. Habermas- Public sphere

  4. Barthes- Myths/Semiotics

  5. Derrida- Media Temporalities

  6. Foucault- Power/Knowledge

  7. Hall- Representation

  8. Williams- Culture

  9. Consumer Society of Baudrillard

  10. Chomsky- Media manufactured consent

Unit-5
Teaching Hours:15
Other approaches & theories
 

 

  1. Normative Press theories

  2. McLuhan- Medium is the message

  3. Network Society of Castells

  4. Van Dijk’s Social aspects of new media 

  5. Christian Fuchs Critical Social Media Theory

Text Books And Reference Books:
  • Wood. Julia. T. Communication theories in action: An introduction. London: Wadsworth Publishing Company. 1997.

Baran,Stanley S and Dennis K Davis. Mass Communication Theory: Foundations, Ferment and Future. Singapore: Thomson Wadsworth, 2007.

Essential Reading / Recommended Reading

 

  • Barthes, Roland. Mythologies. New York: Hill & Long, 2012.

  • Adorno, Theodore W. The Culture Industries. London: Routledge, 2010.

  •  McLuhan, Marshall and Quentin Fiore. Medium is the message. New York: Penguin Books, 2001.

  • McQuail, Denis: Mass Communication theory (III ed.). New Delhi: Sage Publication,2004

Evaluation Pattern

Department Level Submission

CIA1: Analysis of Daily communication process

CIA2: Analysis of media through communication models

CIA3: Group presentation of Critical media models

 

ESE: Research Proposal

MCN5021 - RESEARCH FOUNDATION/PRINCIPLES (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

 

  • The course 'Research Methodology' is to enable the media students to:

  • Understand some basic concepts of research and its methodologies  

  • Identify appropriate research topics

  • Select and define the appropriate research problem and parameters

  • Prepare a project proposal (to undertake a project)

Course Outcome

Unit-1
Teaching Hours:10
Understanding paradigms in Social Science Research.
 

 

  1. Human inquiry

  2. Scientific inquiry

  3. Paradigms and Social Sciences.

Unit-2
Teaching Hours:20
The process of doing social science research.
 

Nature and Process of Social Science Research.

Unit-3
Teaching Hours:20
Building blocks of social science research.
 

 

  1. Basic building blocks in conducting communication research (identifying a research problem variables, statement of the problem, hypothesis, review of literature, abstract)

Unit-4
Teaching Hours:10
Conceptualisation of social science research.
 

 

  1. Research Design – Conceptualisation, and Operationalisation.

Text Books And Reference Books:

 

  • Bryman, A. (2008). Social research methods. Oxford: Oxford University Press.

  • Potter, S. (2006). Doing postgraduate research. Milton Keynes, U.K.: Open University in association with SAGE Publications.

  • VanderStoep, S. W., & Johnson, D. D. (2009). Research Methods for Everyday Life: Blending Qualitative and Quantitative A. John Wiley & Sons.

  • Waller, V., Farquharson, K., & Dempsey, D. (2016). Qualitative social research: Contemporary methods for the digital age. Los Angeles: SAGE.

  • Wimmer, R. D., & Dominick, J. R. (2000). Mass media research: An introduction. Belmont, CA: Wadsworth Pub.

Essential Reading / Recommended Reading

 

  • Research Methodology - Concepts and Cases, Dr. Deepak Chawla & Dr. Neena Sondhi, 2nd edition, 2016.

  • Research Methodology A Handbook Revised and Enlarged Edition, R.P. Misra,2016.

  • Research Methodology: Methods and Techniques,  C.R. Kothari & Gaurav Garg, 3rd edition.

Evaluation Pattern

Department Level Submission

CIA1: Situating a Research Problem

CIA2: Quantitative Research Plan

CIA3: Qualitative Research Plan

CIA4: Research Proposal

 

MCN5031 - DESIGNING PRINCIPLES AND IMAGE ANALYSIS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

  • Design Principles and Elements is focused on providing you with a design language through familiarity with the essential concepts and principles underlying all good design.
  • The course encourages you to experiment with different forms and different elements. The course is an essential introduction to later studies in design and aims to help you develop creative methods of thinking and a critical approach to your own work.
  • The practice of design combines both independent and collaborative work and this course requires you to use both methods of design development.
  • The subject is introduced to learn the principles of graphic design and understand the process of conceptualization and visualization of idea in graphic form

Course Outcome

CO1: Conceptual idea about design in media

CO2: Theoretical and practical understanding of Indian and Western aesthetics

CO3: Application of Design principles in Media productions

Unit-1
Teaching Hours:10
Introduction to Art, Design and Aesthetic
 
  1. Important Concepts and Definitions 
  2. Human understanding of art 
  3. Introduction to Graphic Design
  4. Art and Production 
  5. Comparison of Arts 
  6. Visual Images 
  7. Typography and its applications
  8. Indian and Western Understanding of Aesthetics
  9. Idea of Beauty in West and East
  10. Concept of Rasa (Navarasa)
  11. Aesthetic Experience - Aesthetic Attitude - Aesthetic Judgment - 
  12. Significance of Aesthetics in day today life Aesthetics in Day today life - 
  13. Aesthetics in Media
Unit-2
Teaching Hours:20
Elements and Principles of Design
 

 

  1. Elements of Design: Points | Lines | Space | Perspective | Atmospheric perspective | movement | Texture | Colour
  2. Principles of Design:  Figure/Ground | Balance | Gestalt | Emphasis | Proportion | Rhythm | Unity
  3. Designing fundamentals in publications: Layout designs | Design Analysis in Newspaper, Advertisement, Photography and Film -Package Designing
Unit-3
Teaching Hours:10
UX UI Design
 
  •  Introduction to UI UX
  • Elements of UX Design
  • User Research
  • UX Design Process
  • UX Tools
  • Wireframing & Prototyping |
Unit-4
Teaching Hours:5
Infographics
 

 

  1. What Are Infographics: 

  2. The Science of visualization - Why 

  3. Infographics Work for business.

  4. Visualizing how things work and are connected : Process | Hierarchy | Relationships

  5. Visualizing Who, when, And where : Personality | Chronology | Geography

  6. Creating infographics: 

    1. Infographic prep work - purpose - the Art of observation - 

    2. Processing your ideas - recording your thoughts 

    3. Info Synthesis

    4. Designing your infographics

  7. Tools for Data Visualisation Tableau, Power BI,

Unit-5
Teaching Hours:5
Visual Culture
 
  1. Concept of Visual and Culture

  2. Importance of Visual Culture in Media studies

  3. Theories in Cultural Studies

  4. Visual culture and media - Fine Art – Photography – Film – Television - New Media

Unit-6
Teaching Hours:10
Image Analysis
 

 

  1. Introduction to Visual Analysis
  2. Modes of Analysis: Form and Content - Content Analysis - Iconography & Iconology - Mythologies - Genre and Type Analysis - Form and Style Analysis - Semiotic Analysis - Semiotics - Structuralism - Deconstructions - Physical Context - Intertextuality - Hermeneutics
  3. Visual Analysis and Research
  4. Steps in Visual Analysis (Practice): Intuitive response - Cultural Context - Function and purpose - Media - Formal Elements
Text Books And Reference Books:

Arthur, Asa Berger. Media Analysis Techniques. New Delhi: Sage Publications, 1976.
Berger John. Ways of Seeing. London: BBC,1972
Berger, Arthur Asa. Media Analysis Techniques. San Francisco: Sage Publication, 2005.
Chaplin, S., Walker, J. A. (1997). Visual Culture: An Introduction. United Kingdom: Manchester University Press.
Gillian, Rose. Visual Methodologies. New Delhi: Sage Publications, 2001
Helmers, M. H. (2006). The Elements of Visual Analysis. United Kingdom: Pearson Longman.
Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.
Machin, D., Ledin, P. (2018). Doing Visual Analysis: From Theory to Practice. United Kingdom: SAGE Publications.
Mirzoeff, N. (1999). An Introduction to Visual Culture. United Kingdom: Routledge.
Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.
Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.
Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987
Tony Thwaites and Lloyd Davis. Introducing Cultural and Media Studies. London: Paalgrave, 2002.
Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986

Essential Reading / Recommended Reading
  1. Howells, Richard. Visual Culture. Cambridge: Polity Press, 2005.

  2. Mirzoeff, F. An Introduction to Visual Culture, London: Routledge.

  3. Peter Bridgewater. An Introduction to Graphic Design.New Jersey: Chartwell Books. 1987.

  4. Russell, N Baird. The Graphic Communication. London: Holt Rinehart and Winston. 1987

  5. Tony Thwaites and Lloyd Davis. Introducing Cultural and Meida Studies. London: Paalgrave, 2002.

  6. Walker, John. Visual Culture. New York: Manchester University Press. 1997

  7. Wendell, C, Crow. Communication Graphics. New Jersey: Prentice Hall. 1986
Evaluation Pattern

CIA 1, CIA 2 and CIA 3 totally adding up to 45 marks. (Attendance will carry the rest- 5 marks)

The ESE will be conducted by the Department and will be evaluated out of 50 marks.

CIA I: Consists of multiple assignments (Written Assignments and Practical) – 10 marks

Assessment 1: Interview an artist (30 marks)

Assessment 2: Group Discussion and Presentation on Indian and Western Aesthetics (15 marks)

Assessment 3: Presentation on Art Movements based on any online journal (20 marks)

CIA II- Mid-semester exam – 25 marks

CIA III CIA 3- Projects, and Presentations,  - 10 marks

Assessment 1: Newspaper/Magazine/Advertisement analysis (20)

Assessment 2: Shadow Play/… based on a theme -  (25 marks)

Assessment 3: Product Design (25 marks)

 

MCN5041 - CONTEMPORARY INDIA (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

This is a foundational course for the students of Mass Communication to understand the geographical, cultural and temporal contexts they would be functioning in. It is an introduction to the complex discourses that exist about the idea of India. 

Course Outcome

 

  • Demonstrate the complexity in understanding the idea of India

  • Identify the historical roots of contemporary socio-political and cultural practices

  • Exercise Indian citizenship with awareness

Unit-1
Teaching Hours:12
India: Nation, Nationalism and the Nation-State
 

 

  1. Introduction: Historical Sociology and the Study of Nation and Nationalism in India by G Aloysius (from Nationalism without a Nation in India)

  2. What is Nationalism? by Aurobindo

  3. Have You Passed the Nationalism Test? By Shiv Visvanathan (Extract from OPEN, 25 March 2016)

  4. Why India Survives by Ramachandra Guha (Epilogue, from India After Gandhi

Unit-2
Teaching Hours:10
Key Events
 

 

  1. Indian Independence, Partition, Emergency, Indo-Pak and Indo-china Wars, Anti-Sikh Riots, Mandal Commission, LPG, Entry of Cable Television, Babri Masjid Demolition, Gujarat Riots

  2. A History of Events by Ramachandra Guha (India After Gandhi)

  3. Timeline by Nivedita Menon (Power and Contestation)

  4. A Genealogy of the 1990s by Nivedita Menon (Power and Contestation)

Unit-3
Teaching Hours:10
Key Politicians and Political thinkers
 

 

  1. Jyotirao Phule, Mahatma Gandhi, Jawaharlal Nehru, Jayaprakash Narayan, Bhima Rao Ambedkar, EVR Periyar, A K Ramanujan etc. 

  2. Debating Democracy: Jayaprakash Narayan versus Jawaharlal Nehru By Ramachandra Guha (Democrats and Dissenters)

  3. Final Encounter: The Politics of the Assassination of Gandhi by Ashis Nandy (Debating Gandhi)

  4. Excerpts from Bunch of Thoughts by Golwalkar

  5. Is there an Indian way of thinking? By A K Ramanujan

Unit-4
Teaching Hours:20
Debates: Secularism, Class, Caste, Ethnicity, Gender, Development
 

 

  1. Reflections on the Category of Secularism in India: Gandhi, Ambedkar, and the Ethics of Communal Representation, c. 1931 / Shabnum Tejani 45 (The Crisis of Secularism in India)

  2. Will Class Politics Replace Caste Politics in India? By Rahul Verma and Ankita

  3. One Hundred years of Tamil Nationalism by A Mangai  (What the Nation Really Needs to Know)

  4. Women Feed the World by Vandana Shiva (Who Really Feeds the World)

  5. Culture, Voice and Development: A Primer for the Unsuspecting by Ashis Nandy (Bonfire of Creeds)

  6. Without Fear or Favour - Ashis Nandy in Conversation with Shuddhabrata Sengupta (SARAI Reader 08 - FEAR

Unit-5
Teaching Hours:8
India in the World
 

 

  1. Globalism and its Discontents by Joseph Stiglitz

  2. Looking Back into the Future: India, South Asia, and the World in 2100 by Ashish Kothari and K J Joy

Text Books And Reference Books:

 

  • Aurobindo. (2010, May 17). What is nationalism? Savitri.In. https://savitri.in/blogs/light-of-supreme/what-is-nationalism-by-sri-aurobindo

  • Aloysius, G. (2010). Nationalism without a nation in India. Delhi: Oxford University Press.

  • Ashish, K. (2017). Looking Back into the Future: India, South Asia, and the World in 2100. In K. J. Joy (Ed.), Alternative Futures: India Unshackled (Vol. 1, pp. 627–645). AuthorsUpFront.

  • Azad, R., Nair, J., Singh, M., & Roy, M. S. (2016). What the nation really needs to know: The JNU nationalism lectures. India: HarperCollins.

  • Chatterjee, P. (2010). Empire and nation: Essential writings, 1985-2005. Ranikhet: Permanent Black.

  • Guha, R. (2016). Democrats and dissenters. Gurgaon, Haryana: Allen Lane by Penguin Random House India.

  • Guha, R. (2008). India after Gandhi: The history of the world's largest democracy. India: Picador.

  • M. (2020, December 14). Will class politics replace caste politics in India? Mint. https://www.livemint.com/news/india/will-class-politics-replace-caste-politics-in-india-11607672972899.html

  • Menon, N., & Nigam, A. (2008). Power and contestation: India since 1989. Himayatnagar, Hyderabad: Orient Longman Private.

  • Narula, M. (2010). Fear. Delhi: Centre for the Study of Developing Societies.

  • Needham, A. D., & Rajan, R. S. (2009). The crisis of secularism in India. New Delhi: Permanent Black.

  • Raghuramaraju, A. (2010). Debating Gandhi:. New Delhi: Oxford University Press.

  • Shiva, V. (2016). Who Really Feeds the World? London: Zed Books.

  • Stiglitz, J. (2018, October 25). Globalism and Its Discontents: Point/Counterpoint with Joseph Stiglitz ’64 | Amherst Videos | Amherst College. Www.Amherst.Edu. https://www.amherst.edu/amherst-story/today/amherst-videos/globalism-and-its-discontents-joseph-stiglitz-64

Essential Reading / Recommended Reading
  • Narula,Uma. (2007). Indian Economy: Visions, Reality, Challenges. New Delhi: Atlantic Publlications
  • Srinivas, M. N. (2009). The Oxford India Srinivas. New Delhi: Oxford University Press
Evaluation Pattern

All CIA & ESE department-level evaluation

CIA 1: Conducted for 30 marks (Converted to 10)

CIA 2: Conducted for 50 marks (Converted to 25)

CIA 3: Conducted for 30 marks (Converted to 10)

CIA 4/ ESE: Conducted for 100 marks (Converted to 50)

MCN5611 - PHOTOGRAPHY (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course is a 30-hour mandatory ability enhancement course aimed at introducing photographic skills to novices and improving technical knowledge about digital cameras. It addresses the concerns of both amateur and advanced-amateurs.

 

Course Outcome

CO1: Students will be able to produce good pictures suitable for media house requirements

CO2: Students will be able to handle any digital camera

Unit-1
Teaching Hours:10
Technicalities
 

 

  1. Introduction to SLR cameras, Analog camera and Digital Camera. 

  2. Exposure triangle: Shutter speed, ISO and Aperture

  3. Lenses-Types and usage 

Unit-2
Teaching Hours:10
Aesthetics of photography
 

 

  1. Composition-Basic Rules, relationship between photography and other arts

  2. Symmetry, Balance, Dynamic perspective, Leading line

  3. Color aesthetics, Details of Photo film  And difference between color and Black and white

Unit-3
Teaching Hours:10
Lighting
 

 

  1. Working with natural lights 

  2. One point, two-point, three point, multiple lights, reflected and incident light, High key and Low key lighting.

Text Books And Reference Books:

 

Essential Reading / Recommended Reading
  • History And Practice Of The Art Of Photography Or, The Production Of Pictures       Through The Agency Of Light

  • Ultimate Field Guide To Photography, National Geographic Photography Basics

Evaluation Pattern

Department Level Evaluation

Based on continuous evaluation of a series of classroom and weekly assignments, mostly in the form of projects. Apart from these, a theme based Photo-exhibition within the campus and outside will also be considered for evaluation.

  • Composition: Click all the 8 compositions, draw Rule of Third rule on the pictures.

  • White balance exercise-click 12 pictures from 7-7

  • News photos review 

  • Creative/concept photography

  • Issue based photo essay, Photo story-field study, 360 photography
  • Group assignment-Develop a photo-story, theme based, at least 5 pictures

  • Photo-essay

 Students have to earn at least 40% of marks from the sum of all the assignments. 

MCN5621 - SOUND DESIGN AND PODCASTING (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 
Entails usages of digital technologies to record, manipulate and produce audio for a
variety of media, such as film, television, video games, and radio.
Examining theory and practice of audio production techniques and their relationship to
other aspects of media production
Demonstrate how to use the industry-standard Digital Audio Workstation, Pro Tools,
to create professional recordings.
Understanding technical aspects of Audio production, and how sound is translated into
audio signals, recording techniques, and effects.

Course Outcome

CO1: Demonstrate one's familiarity with the different terms and concepts in the domain of audio production

CO2: Explain one's knowledge about the different processes of audio production

CO3: Apply different aspects of audio production and produce podcasts

Unit-1
Teaching Hours:5
Introduction to Sound. Hours: 05
 
1. Audio fundamentals: Definition, properties and characteristics of sound
2. Element of Sound
3. Representation of sound
4. Wave Theory - sound waves -- evolution of sound recording, understanding the
nuances of sound: decibel, range of human hearing, threshold, distortion, echo,
acoustic, reflection and refraction of sound, reverberation, ambient sound. Studio and
on-location recording of sound.
Unit-2
Teaching Hours:5
Scripting and Advantages of Digital Audio Editing.
 
1. Introduction of scripting for Audio, Understanding Radio scripts,Practical exposure
in studio Using Audio production applications
2. Recording, Mixing and mastering
3. Difference between Digital and Analog
4. Advantages of Digital audio editing
5. About stereo and mono ---
6. Properties of Sound
7. Capturing Sound wave
8. Audio formats for web
9. Pipeline of Audio Industry
10. About Equalizer, Consoles
11. Overview Of recording studio
12. About SFX
13. Foley
14. Background music.
Unit-3
Teaching Hours:5
Understanding Production Techniques and Equipments
 
1. Understanding Studio Protocols
2. Vocal booth,gobos,control rooms
3. Understanding Audio equipments and processors
4. Understanding Audio Cables and interconnections
5. Understanding grounding and pathway
6. Understanding Analog tape Recorders and its properties
7. Understanding microphone and miking techniques - Types of microphone ,polar
patterns,usages
8. Phantom power,Diaphragm
9. Tips for Audio Recording vocals.
Unit-4
Teaching Hours:10
Working with Audio applications
 
1. About Audacity/Audition interface
2. Main screen components
3. Recording with Audacity
4. checking recording levels | peak meters
5. Adjusting the input levels|
6. Usages of Sound card | setting up the recording environment
7. Effects | Trax mix window
8. Usages of multi track recording and single track recording--working with different
types of effects
9. Analog delay | Chorus/flanger | Com presser | reverb | dynamics | graphic eq
|Distortion | noise print
10. changing mono to stereo
11. live voice recording indoor and outdoor
12.Noise reduction.
Unit-5
Teaching Hours:5
Music Theory and Production
 
1. Working with Pro Tools
2. Understanding tips and tricks of Studio Recording
3. Introduction to Music Theory, Tones semitones, sharps, flats, scales
4. Key signature major and minor scales and chords
5. Understanding musical notations
6. Beats and Rhythms, bars in music |
7. Understanding Different types of Instruments Sections
8. Understanding Music Laws and their characteristic
9. Royalty and copyrights in Music|
10. Introduction to MIDI Vsts
11. Needs for midi, Setting up midi|
12. Learning, Role of Radio Jockey, Radio Scheduling, and Automation,
13. Understating different types of production processes in the audio industry.
14.Understanding Mixing for Radio and TV Commercials, Mixing Music and music for
the film.
Text Books And Reference Books:
Audio Production Worktext Sixth Edition Concepts Techniques and Equipment.
The Recording Engineer's Handbook 3rd Edition by Bobby Owsinski.
The Mixing Engineer's Handbook 3rd Edition by Bobby Owsinski.
The Mastering Engineer's Handbook 3rd Edition by Bobby Owsinski.
Essential Reading / Recommended Reading

NIL

Evaluation Pattern
Evaluation pattern: Submission-based Department level.
Record submission- 50 Marks.
Presentation, Viva Voce - 50 Marks.
 
 
Assignment Details :
1. Campus News for Radio Decibel (Weekly Based).
2. Sound for Video (group).
3. Podcast Series - 3 to 4 Episode.
4. Audio Documentary.
5. Product (or) Book Review
6. Song Production.
 
 
End Semester Submission and Viva Voce
Submitting the captured audio Waveform formats in online Google Drive folder with Hard
copy of Record Book offline submission (Includes all the assignments )

MCN5811 - INTERNSHIP I (2023 Batch)

Total Teaching Hours for Semester:0
No of Lecture Hours/Week:0
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. During the first semester, students are required to undertake an internship in any of the approved centres of CHRIST University. Students will be given a letter from the Department so that they can approach the centres for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the respective centre. 

Course Outcome

CO1: Apply the media-specific learnings acquired in the classroom

CO2: Understand the organisational structure and culture

CO3: Test one's skills and knowledge in the internship context

Unit-1
Teaching Hours:160
Applying media skills
 

Students need to pursue an internship where tey shall apply their media skills

Text Books And Reference Books:

not applicable

Essential Reading / Recommended Reading

not applicable

Evaluation Pattern

Students have to submit the following reports, based on which they will be assessed.

Joining day report 

First Weekly journal 

Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words) 

Part B: Report Format: 

Details of organisational structure. (Owner, MD, Heads,.....) 

 

Details of your responsibility in the organistion/department 

Details of your Works and summary of daily programme 

Time schedule 

Projects that you have completed/ongoing in this week 

New learnings from the organisation 

How do you compare the classroom learning with industry exposure New and innovative ideas 

Relationship with your immediate boss in the organisation 

Difficulties/Challenges that you have faced in organisation 

.....to interact with the boss, management, team workers... 

.....to understand the industry working situation, 

.....to keep time travel and food 

Team work 

Challenges 

Plans for the next week 

Second to the last week journal entry 

Task assigned 

Analysis and Retrospection

MCN5831 - THEATRE IN PRACTICE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

This course provides playwriting, play reading, storytelling, acting, directing, design, dramaturgy, performance/ theatre history, voice et al. As part of the curriculum, the staging of a theatrical production every year under the supervision of professional artists is mandatory so that students may showcase the talents they develop in class to a wider audience. Also, visiting guest artists may offer workshops in their specialities.

Course Outcome

CO1: Students can excel in different aspects of the theatre such as script, acting, direction, voicing, stagecraft and theatre history. At the end of the programme, the learners should be able to put up independent productions and use theatre in various contexts

Unit-1
Teaching Hours:5
Personal Orientation
 
  1. Personal orientation, the theatre experience, understanding, likes, dislikes and and area of specialization to be explored.
  2. Watching a play, identification of prepared/new script towards “play specific learning”
Unit-2
Teaching Hours:5
Group Work
 
  1. Stage positions and group compositions. 
  2. Scheduling and  identification of roles and responsibilities for the chosen play.
  3. Question and Answer sessions and decisions on identified departments of the theatre – direction, stage management, lights, sound, sets and props, costumes, marketing, auditorium.
Unit-3
Teaching Hours:5
The Invisible Theatre
 
  1. View-point of script/script-writer/director/team. Summary and graph of the chosen play.
  2. Understanding the need and importance of each scene and maintaining tempo  through all departments.
Unit-4
Teaching Hours:5
The Visible Theatre
 

Actors , Lights, Sound, Stage positions, Sets and Props, Entries and Exits

Text Books And Reference Books:

1)    Theatre Studies-The Basics by Robert Leach, Routledge Publication, 2008.

2)    Writing Tools :55 Essential strategies for every writer by Roy Peter Clark, Thrift Books, 2018.

3)    The Writer’s Journeyby Christopher Vogler and Michele Montez, 3rd Edition, Michael Wiese Productions, 2007.

Essential Reading / Recommended Reading

1)    The Art of Dramatic Writingby Lajos Egri, Simon & Schuster Publication, 2004.

2)    You Can Write a Play! by Milton E. Polsky, 2002.

3)    Writing your first play, Second Edition by Roger A Hall, Focal Press, 1998.

Evaluation Pattern

1)    CIA 1 - Students will be watching professional/creative plays either online or at rangashankara and will be submitting ‘play appreciation’ documents.(Individual assignment) -25 Marks

 

2)    CIA 2- Students will be presenting their short stories on stage in front of a small audience.(Group project) - 25 Marks

3)    CIA 3- Students will be presenting their stories in the engaging manner in front of the larger audience. A Grand final stage performance will happen in the auditorium- 50 Marks

MAIS291 - INTERNATIONAL ORGANIZATIONS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The goal of this course is to help the students develop a theoretical understanding of international organizations (IOs) and the global problems they attempt to address. Upon completion of the course, students should be able to articulate why IOs exist, its role,  functions and challenges facing IOs. students should bre able to relate to the contemporary issues and debates on international and regional organisations. 

Course Outcome

CO1: To discuss the historical evolution and growth of international organizations

CO2: To give an introduction to the conceptual and theoretical aspects of International Organization

CO3: To familiarize students with the challenges facing the role and working of univerdsal and regional organisations.

Unit-1
Teaching Hours:15
Introduction
 

Definition, Characteristics and Classification of international organizations, Theories of International Organizations

Unit-2
Teaching Hours:10
HISTORICAL PROGRESSION OF IO'S
 

Origins of International Institutions; Treaty of Westphalia, Congress of Vienna, League of Nations, Evolution of Bretton wood Institutions.

 

Unit-3
Teaching Hours:10
UNITED NATIONS INSTITUTIONS and WORLD
 

United Nations, Principle structures of United Nations, Reform of United Nation.

Unit-4
Teaching Hours:10
Regional Organizations: Beyond the Nation-State
 

EU, BRICS, SCO, GCC, SAARC ASEAN, BIMSTEC.

Unit-5
Teaching Hours:8
Foreign Aid and Development
 

Politics of Foreign Aid and Development by International Financial Institutions, WTO: Issues and Reforms.

Unit-6
Teaching Hours:7
FUTURE OF GLOBAL GOVERNANCE
 

Issues of Global Governance: Peace and Security, Human Rights, Environment. Role of Non- State Actors. Challenges to global governance- Legitimacy, Accountability, Effectiveness

Text Books And Reference Books:

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

Essential Reading / Recommended Reading

1. Margaret Karns and Karen Mingst, International Organizations: The Politics and Process of Global Governance. Boulder: Lynne Reinner Publishers. 2009

2. Clive Archer, International Organizations, 3rd edn.London.Routledge.2011

3. Michael Barnett and Martha Finnemore, Rules for the World: International Organizations in Global Politics. Ithaca: Cornell UP. 2004

4. Paul Kennedy, The Parliament of Man: The Past, Present, and Future of the United Nations. Toronto: Harper Collins. 2006

5. Thomas D. Zweifel, International Organizations and Democracy: Accountability, Politics, and Power, Lynne Rienner Publishers.2006.

6. Inis Claude Jr. From Swords into Ploughshares: The Problems and Progress of International Organization, 4th edn, New York Random House.

7. Thomas G Weiss and Sam Daws (eds) The Oxford Handbook on the United Nations, New York, Oxford University Press.2007.

Evaluation Pattern

SCHEME OF VALUATION

1.     CIA I – Class Test / Assignment / Presentation – 10%

2.     CIA II – Mid Semester Examination – 25%

3.     CIA III – Research Topic – 10%

4.     Attendance – 05%

 

5.     End Semester Examination – 50% 

MCN291 - ECOLOGY AND MEDIA DISCOURSES (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Rampant exploitation of natural resources, increasing levels of pollution, intensifying human-animal conflicts, climate emergency, etc. have made ecology one of the prime subjects of discussion in recent decades. While engagements with ecology are most often taken up from a life sciences perspective, there is a felt need to approach ecology from a humanities and social sciences perspective. This course addresses that need. After laying the terms and concepts in the field as the foundation, the course progresses to engage with some of the key issues in the domain and ends with some of the media texts on ecology.

Course Outcome

CO1: Engage with ecological concerns from a Humanities and Social Sciences perspective

CO2: Demonstrate interdisciplinary knowledge of Ecology

CO3: Analyse diverse contexts and concerns of ecology

CO4: Exercise ecological consciousness

Unit-1
Teaching Hours:10
Introduction to Ecology
 
  1. Glossary: Ecology, Environment, Ecosystem, Biosphere, Biome, Habitat, Niche, Vegetarianism, Anthropocentrism, Speciesism, Conservation, Biocentrism, Gia Theory, Deep Ecology, Bioregionalism, Ecopsychology, Virtual Water

  2. The Ecology of Affluence and the Southern Challenge (Excerpts from Environmentalism: A Global History)

 

This unit is a platform that enables the entrant to pick up key vocabulary, and attain conceptual clarity regarding the discourse of ecology.

Unit-2
Teaching Hours:10
The Idea of Nature
 
  1. Four Frames of Relating to Nature: Nature for Itself, Nature despite People, Nature for People, People and Nature 

  2. William Cronon's The Trouble with Wilderness; or, Getting Back to the Wrong Nature

  3. Changing Natures: A Democratic and Dynamic Approach to Biodiversity Conservation by Kartik Shankar, Meera Anna Oommen and Nitin Rai

  4. Excerpts from Nature in the City by Harini Nagendra

 

This unit presents some of the key discourses on nature that circulate both in the popular and in the theoretical domains.

Unit-3
Teaching Hours:10
Ecology: Contexts, Concerns
 
  1. The Food Crises: Hunger via Corporate-Controlled Trade chapter from Making Peace with the Earth by Vandana Shiva

  2. Pollution: Addressing Pollution in Urban Rivers: Lessons from the Vrishabhavathy River in Bengaluru by Priyanka Jamwal and Sharachchandra Lele (excerpts from Transcending Boundaries: Reflecting on Twenty years of Action and research at ATREE)

  3. Excerpts from the Madhav Gadgil and Kasturirangan Reports

 

This unit presents some of the prime ecological concerns that haunt our lives and a few contexts that are detrimental in deciding the course of our earth’s ecological well-being.

Unit-4
Teaching Hours:10
Limits to Growth
 
  1. The Great Derangement: Climate Change and the Unthinkable - History (Chapter II)

  2. How Much should a Person Consume? (excerpts from How much should a person consume?: Thinking through the environment. )

 

This unit highlights how our finite world is plundered by indiscriminate looting and infinite demands.

Unit-5
Teaching Hours:10
Field Visits
 
  1. A one-day trip to a forest (Excerpts from My Husband and Other Animals to be discussed on the occasion)

  2. Visit to ATREE/ Bhoomi College/ Environment specific-NGO/ Ecologically-stressed area in Bangalore 

 

Field visits are to enable the student to gain an experiential sense of biodiversity, forest life, eco initiatives and ecological stress.

Unit-6
Teaching Hours:10
Ecology and Media Discourses
 

 

  1. Conservation Conversations E3: Science and Conservation

  2. Human-Animal Conflict: Gaur in My Garden by Rita Banerjee 

  3. The Hunt - BBC Series

  4. Mongabay Explores Sumatra: Omens and optimism for orangutans - Podcast

This Unit exhibits how the media could play a proactive role in promoting ecological awareness. 

Text Books And Reference Books:
  1. Banerji, Rita. (2013) Gaur in my garden. Film.

  2. Callenbach, E. (2008). Ecology: A pocket guide. Berkeley: University of California Press.

  3. Conservation Conversations E3: Science & Conservation. (n.d.). Retrieved April 06, 2017, from http://www.conservationindia.org/videos/conservation-conversations-e3-science-conservation

  4. Ghosh, A. (2016). Great derangement. Place of publication not identified: John Murray  Lt.

  5. Guha, R. (2014). Environmentalism: A global history. London: Penguin Books.

  6. Guha, R. (2006). How much should a person consume?: Thinking through the environment. Delhi: Permanent Black.

  7. Home. (n.d.). Retrieved April 06, 2017, from http://conservationindia.org/

  8. Lenin, J. (2012). My husband and other animals. Chennai: Westland.

  9. Nagendra, H. (2016). Nature in the city: Bengaluru in the past, present, and future. New Delhi, India: Oxford University Press.

  10. Podcast: Omens and optimism for Sumatran orangutans. (2021, February 02). Retrieved from https://news.mongabay.com/2021/02/podcast-omens-and-optimism-for-sumatran-orangutans/

  11. Rangarajan, M. (2015). Nature and nation: Essays on environmental history. Ranikhet: Permanent Black in association with Ashoka University.

  12. Shiva, V. (2013). Making peace with the earth: Beyond resource, land and food wars. Auckland Park, South Africa: Jacana Media.

  13. U.N. report lays out blueprint to end 'suicidal war on nature'. (2021, February 19). Retrieved from https://news.mongabay.com/2021/02/u-n-report-lays-out-blueprint-to-end-suicidal-war-on-nature/

  14. Vincent, P. (n.d.). Carrying Capacity. Encyclopedia of Human Geography. doi:10.4135/9781412952422.n21

Essential Reading / Recommended Reading

 

  1. ALTERNATIVE FUTURES: India Unshackled. AUTHORSUPFRONT Publishing, 2018.

  2. Students should start following news that is environment-centric. One should also follow websites like conservationindia.org, mongabay.org, etc.
Evaluation Pattern

Students need to take four-levels of evaluation.

 

  • I CIA: Students need to identify a local ecological crisis, document it and identify means of addressing it. (10 marks)

  • II CIA- Mid Sem: Centralised exam (25 marks)

  • III CIA - Students need to identify a problem in the domain of ecology and make a research proposal. (10 marks)

  • End Sem: Centralised exam (50 marks)

MCN5012 - COMMUNICATION AND DEMOCRACY IN INDIA (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course provides an overview of the complex interrelation and interdependence between media and democracy. The normative objective of this course is to understand and critically evaluate whether the existing forms and structures of media, enable, support and promote a democratic society. It also tries to explore whether new forms of media can empower the media's role within democratic societies. The course also provides a deep understanding of the complexities that arise in neoliberal democracies and contemporary media systems.

Course Outcome

CO1: Understand the significance of the fourth estate in a constitutional democracy.

CO2: Recognise the media's critical function of speaking truth to power.

CO3: Identify the threats of increasing corporatisation, concentration of ownership, and evolving funding models in the digital economy.

CO4: Critique the undemocratic overrepresentation of social elites in Indian newsrooms

CO5: Discern the role of mass and social media in manufacturing public opinion and reality

CO6: Critique various forms of censorship and curbs on press freedom in India.

Unit-1
Teaching Hours:15
THEORY, CONCEPT, & DEFINITIONS
 

1. Democratic theory; Democratic Press Theory

2. Media as the fourth estate. Democratic responsibilities of the media.

3. Fundamental rights and media’s role in protecting them.

4. Media as the voice of the voiceless. Media as the watchdog of democracy.

5. Media as the platform for deliberation (Media as Public Sphere).

6. Media worker as the democratic warrior.

Unit-2
Teaching Hours:15
DEMOCRACY, CAPITALISM, & MEDIA
 

1. Contemporary structure of media within capitalism: Advertising funding and its

implications on media’s democratic functions.

2. Big business and government. Media as Big business.

3. Use of SLAPP on media houses and self-censorship.

4. Media concentration, conglomeration, commercialisation and its effect on democracy

Unit-3
Teaching Hours:15
DEMOCRATIC MEDIA.
 

1. Media reform and democratic media.

2. Media policy and democratic reform.

3. Alternatives to commercial media models: Case studies of BBC, NPR, Aljazeera,

PARI, NewsClick.

4. Critical analysis of Doordarshan and Rajya Sabha TV as PSM.

5. Emergence of digital news platforms and their role in democratic communication

[The Wire, Quint, NewsLaundry, The News Minute, Scroll].

6. Citizen Journalism

7. Representation of Caste and minorities in the media.

8. Media trials and the creation of the common enemy.

Unit-4
Teaching Hours:15
SOCIAL MEDIA, ALTERNATIVE MEDIA & DEMOCRACY
 

1. Social media as the new public sphere.

2. Social media and democratic elections in the current era ( Case studies of 2016 US

elections and 2019 Indian elections).

3. Alternative media spaces: Exploring community radio, Dalit Camera, Video

Volunteers and Alt News.

4. Critical examination of alternative models of media.

5. Public participation, civic engagement and Media

Text Books And Reference Books:

● Curran, J. (2011). Media and democracy. Routledge.

● Chattarji, S., & Ninan, S. (Eds.). (2013). The hoot reader: media practice in

twenty-first century India. New Delhi: Oxford.

● Ghosh, S., & Thakurta, P. G. (2016). Sue the Messenger: How Legal Harassment by

Corporates is Shackling Reportage and Undermining Democracy in India. Paranjoy

Guha Thakurta.

● Hardy, J. (2014). Critical political economy of the media: An introduction. Routledge.

● Herman, E. S., & Chomsky, N. (2010). Manufacturing consent: The political economy

of the mass media. Random House.

● McChesney, R. W. (2016). Rich media, poor democracy: Communication politics in

dubious times. New Press.

● Thomas, P. N. (2010). Political Economy of Communications in India: The Good, the

Bad and the Ugly (1st ed.).New Delhi, India: Sage Publication.

Essential Reading / Recommended Reading

● Biswal, S. K. (2019). Exploring the role of citizen journalism in rural India. Media

Watch, 10, 43-54.

● Curran, J. (1991). Rethinking the media as a public sphere. Communication and

citizenship, 27-57.

● Khan, U. (2015). Indian media: Crisis in the fourth estate. Kennedy School Review,

15, 70

● Rao, S. , Mudgal, V. (2015). Introduction: Democracy, Journalism and Civic Society

in India. Journalism Studies. 16(5), 615-623.

● Saeed, S. (2015). Phantom journalism governing India's proxy media owners.

Journalism

● Studies , 16(5), 663-679.

● Thussu, D. K. (2007). TheMurdochization'of news? The case of Star TV in India.

Media, Culture & Society, 29(4), 593-611.

● Varshney, A. (2000). Is India becoming more democratic?. The Journal of Asian

Studies, 59(1), 3-25.

● Udupa, S. (2012). Desire and democratic visibility: news media’s twin avatar in urban

India. Media, Culture & Society, 34(7), 880-897.

Evaluation Pattern

Department level submission

CIA1: Local community journalism

CIA2: Assignment in association with Online media

CIA3: Democracy seminar

CIA4: Analytical White paper

MCN5022 - REPORTING AND EDITING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Reporting and Editing are essential skills for all Multimedia Journalists. The objective of this course is to introduce the students to basic  reporting techniques and styles that can be used accross media platforms and sharpen their writing  and critical thinking skills. They will learn how to build a news judgement by understanding news values, ethics, copyediting, researching stories,  interviewing, fact-checking, and how to accurately report and write about news events around them on deadline in a dynamic news environment. They shall also learn about the challenges and opportunities of journalistic reporting and editing with the advancement of technologies.

Course Outcome

CO1: Develop a nose for news and identify stories and news angles

CO2: Research, Report, edit and write news stories for different media platforms

CO3: Demonstrate understanding of different reporting styles, beats and techniques

CO4: Edit and write stories following journalistic conventions and good grammar

CO5: Analyse how journalism is changing and being challenged with new technologies

CO6: Critically think about ethical ways to report stories as a journalist

CO7: Build a portfolio of different news stories

Unit-1
Teaching Hours:10
The Nose for News
 

 

  • Journalism - Why it matters

  • Defining News and Newsworthiness - News Values

  • Finding Stories, news sources and developing ideas

  • Twitter for Journalists - social media for building sources, leads and sharing stories

  • The Changing Newsroom

  • Trends, Challenges and Opportunities in the Journalistic field

Unit-2
Teaching Hours:20
The Reporter's Craft
 

 

  • Researching the story, 5Ws and 1H

  • Interviewing Skills - for Print, Audio, Video

  • Tools and Techniques for Fact-checking, Verification, Accuracy, Attribution

  • Writing the Report - Intro/lead, body, writing styles and structures

  • Adding quotes and context

  • Maintaining balance, neutrality and objectivity - The desire and the debate

  • Ethics and security in reporting

  • Handling PR, Spin doctors and Managers

  • Using Gadgets, softwares, Translators

  • Reporting regular briefings, press conferences

  • Networking, Cultivating sources and building contacts

  • Mobile Journalism

  • Writing across journalistic platforms

Unit-3
Teaching Hours:15
Beat Reporting and Specialised reporting
 

 

  • Types of Reporters 

  • Introduction to News beats and their reportage  - crime, court, business, weather, legislature and parliament, election, health and science, education, human interest, lifestyle, sports, art and culture. 

  • News agency reporting – dynamics and style 

  • Features, News Features, Narrative Reporting and People Profiles

  • Investigative Reporting

Unit-4
Teaching Hours:15
Editing Fundamentals
 

 

  • Hierarchy of Editors and the Editorial Department News Flow

  • Writing Opinion Pieces, Editorials, Columns, Reviews

  • Editing – process, principles, styles,terminologies, editing in the electronic age

  • Using Style Guides-  Introduction to AP Style and formats

  • Headline and Caption Writing

  • Different types of copy,  copyediting vs proofreading

  • Editorial Decision-making, jargon and conventions

  • Analyzing Multimedia news stories and platforms

  • Journalistic Writing and Editing exercises in English

Text Books And Reference Books:

 

  • Verma,M K. (2018). News Reporting and Editing. New Delhi: APH Publishing Corporation.

  • Prasad, Baba M. (1991). Reporting- Principles & Practice. Wordmakers, Bangalore. 

  • Dahiya, S and Sahu, S. (2021) Beat Reporting and Editing: Journalism in the Digital Age. SAGE Publications Pvt. Ltd

  • Pickering, I. (2018). Writing for news media: The storyteller's craft. Routledge.

  • Ramage, J. D., Bean, J. C., & Johnson, J. (1999). Writing arguments. Allyn and Bacon.

  • Sissons, H. (2006). Writing for broadcast. SAGE Publications Ltd. https://doi.org/10.4135/9781446216828.n5

Essential Reading / Recommended Reading

 

  • Baehr, C. M., & Schaller, B. (2010). Writing for the Internet: A guide to real communication in virtual space. Santa Barbara, Calif.: Greenwood Press.

  • Brooks, B. S., & Pinson, J. L. (2015). The art of editing in the age of convergence. CRC Press.

  • Kipphan, H. (Ed.). (2001). Handbook of print media: technologies and production methods. Springer Science & Business Media.

  • Lucas, F. L. (2012). Style: The art of writing well. Harriman House Limited

Online references:

 

  • https://files.eric.ed.gov/fulltext/ED556123.pdf

  • https://www.pdfdrive.com/writing-skills-in-practice-e18909963.html

  • https://www.pdfdrive.com/writing-workouts-to-develop-common-core-writing-skills-step-by-step-exercises-activities-and-tips-for-student-success-grades-2-6-e175940353.html

  • https://www.pdfdrive.com/so-you-think-you-can-write-the-definitive-guide-to-successful-online-writing-e195068812.html

  • https://www.pdfdrive.com/writing-learn-to-write-better-academic-essays-collins-english-for-academic-purposes-e187423790.html

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/ article/ multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

MCN5032 - DEVELOPMENT JOURNALISM (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course has been conceptualized in order to offer a deeper understanding of writing and reporting on marginalised communities and the social issues of our times - caste, inequality, gender, resistance and more.

Course Outcome

CO1: Identify development stories

CO2: Analyse the impact of development issues

CO3: Create a journalistic piece (writing/podcasting/video) on issues that affect common man on a day-to-day basis

Unit-1
Teaching Hours:15
Journalism for Development
 

Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication

Unit-2
Teaching Hours:15
Key areas of development reporting
 

Urban and non-urban issues, Migration, Religion, Caste, Population , Status of Women, Agricultural crisis, Rural issues, Health, Water, Sanitation, Cultural reporting.

Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos.

Unit-3
Teaching Hours:15
Communication for Development
 

Western perspectives -  Daniel Lerner & Everett M. Rogers

Positive deviance theory and Indian development models like Kerala model

Land distribution and social welfare scheme models.

Critical look on development policies and schemes.

Unit-4
Teaching Hours:15
Alternative Communication
 

Case study-PARI, Swaraj, Counter currents.

Need and demand for alternative media platforms.

Writing style for alternative media platforms.

Text Books And Reference Books:
  1. Poverty Matters: Covering Deprivation in India (Studies in Journalism) by K.Nagaraj and Nalini Rajan, Oriental black Swan, 2017
Essential Reading / Recommended Reading
  1. Exploring Journalism Practice and Perception in Developing Countries, edited by Salawu, Abiodun, Owolabi, Toyosi Olugbenga Samson, IGI Global, 2018
  2. Development in India (India Studies in Business and Economics) Edited by S Mahendra Dev and P.G Babu, Springer, 2015
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Sample Assignments:

  • Analysis of development reporting
  • Evaluative essay on rights and development projects
  • Rural reporting
  • Preparation & publication of in-depth reports
  • Documentary on developmental issues

MCN5042 - MEDIA RESEARCH AND METHODS (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description:

The course is designed to train the students in Qualitative research methodology and methods, and Quantitative research methodology and methods.

Course Outcome

1: Describe different research methods and methodological toolkits to collect and analyse data respectively viz. survey, experiment, content analysis, in-depth interviews, focus group discussions, ethnography, text, and critical discourse analysis.

2: Describe reliability and validity in creating data collection tools.

3: Implement different methodological toolkits, viz. content analysis, text and critical discourse analysis, to analyse the collected data.

4: Execute data analysis through software, viz. NVIVO, and SPSS

5: Defend the research methods and methodological toolkit that have been used in the collection of data and further in their analysis.

6: Develop a model or theory from the research work.

Unit-1
Teaching Hours:15
An introduction to research methodologies, and methods.
 

Different qualitative research methodology and methods and quantitative research methodology and methods to collect data.

Unit-2
Teaching Hours:15
Introduction to Quantitative Methods.
 

Quantitative Methods: Survey; Experiment; Content Analysis.

 

Unit-3
Teaching Hours:15
Introduction to Qualitative Methods.
 

Qualitative Methods: In-depth interviews, Focus Group Discussion, Ethnography, Text, and Critical Discourse Analysis.

 

Unit-4
Teaching Hours:15
Learning softwares to analyse data.
 

Understanding different methodological toolkits to analyse data, viz. Excel; Data Studio, PowerBI, NVIVO, Tableau, Jamovi, RStudio and SPSS.

 

Text Books And Reference Books:

Babbie,Earl. (2013). The Practice of Social Research: By Earl Babbie (13th ed.). New Delhi: Rawat Publications.

 

Berger, A. A. (2016). Media and communication research methods: An introduction to qualitative and quantitative approaches (Fourth Edition.). New Delhi: Sage.

 

Kothari, C. R., & Garg, G. (2014). Research Methodology (3rd ed.). New Delhi: New Age International Publishers.

 

Wimmer, R. D., & Dominick, J. R. (2011). Mass Media Research An Introduction (9th ed.). New Delhi: Cengage Learnig.

Essential Reading / Recommended Reading

Social Research Methods: Qualitative and Quantitative Approaches by W. Lawrence Neuman, Seventh Edition.

Evaluation Pattern

Submissions of CIAs, and Research paper submission.

MCN5112 - INTEGRATED MARKETING COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course Integrated Marketing Communication, enables the student to plan career in advertising, promotion and other aspects of marketing communications, enhancing the equity of the brand. Besides, exposing the marketing concepts applicable in the industry. Familiarize students with the multiple methods and approaches to promoting and marketing products/services/brands, using varied platforms.

 

Course Outcome

CO1: Understand, remember, recall lessons related to meaning, need and process of marketing communication through definitions, concepts, terms imbibed in class

CO2: Explain the facets of the marketing communication process

CO3: Articulate the importance of various platforms of marketing communication

CO4: Identify and make decision regarding feasible advertising appeal and media mix

CO5: Design marketing strategies using the brief given by clients

CO6: Design creative solution to marketing problems

Unit-1
Teaching Hours:15
Introduction to Marketing Communication
 

Concepts of Marketing; Overview of Integrated Marketing Communication; Marketing Communication challenges: Enhancing branding, influencing behaviour, and being accountable. 

Introduction to Strategic Marketing: Corporate and Market Strategy; Market and competitive space

Introduction to Service Marketing; Service Marketing Mix; Integrated Service Marketing Communication.

 

Unit-2
Teaching Hours:15
IMC planning process
 

Fundamentals of Marcom decisions – Targeting, Positioning, Objective Setting, and Budgeting; Strategic Market Segmentation

Market targeting and strategic positioning, and value proposition; Social Media positioning;

Determining marketing communication objectives

Determine Budget, evaluation, measurement and cost

 

Unit-3
Teaching Hours:15
IMC and Media Platforms
 

Print and Broadcast Media

Out-of-home and support media

Sales Promotion Media,

Public Relations Media, Direct Marketing

Digital Marketing

 

Unit-4
Teaching Hours:15
IMC and Product/Service/Brand Message ? The BIG IDEA
 

Communication Planning

Media Planning

Message Planning

Creative Concept

Message Execution; Measuring Effectiveness

 

Text Books And Reference Books:
  • Clow, K. E. and Baack, D. (2001). Integrated Advertising, Promotion, and Marketing Communications. USA: Pearson Pub.

  • Duncan, T. (2004). PRINCIPLES OF ADVERTISING & IMC. USA: McGraw-Hill Education.

 

Essential Reading / Recommended Reading
  • Jerome, M. J. (2018). Integrated Marketing Communication Advertising and Promotion in a Digital World

  • Larry, P. (2018). Strategic Integrated Marketing Communications

  • Moriarty, S.  Mitchell, N. & Wells, W. (2014). Advertising & IMC: Principles & Practice. USA: Pearson Pub.

 

Evaluation Pattern

SL NO

CIA COMPONENT

UNIT(S)

CO

RBT LEVEL

1

Multiple Choice Test

1

Understand, remember, recall lessons related to meaning, need and process of IMC through definitions, concepts, terms imbibed in class

Remembering, Understanding

Analyzing

2

Submission based assignment – Practical Submission 

    2 & 3

Explain the facets of the communication process; Articulate the importance of communication; Deconstruct messages to determine meanings

Understanding

Applying, Analyzing, Creating

3

Flip Class-student presentations

3, 4 & 5

Explain the facets of the communication process; Produce(create) media messages appropriate to the audience, purpose, and context; Display competence in oral, written, visual communication and team work; Analyze, reflect & articulate one’s stance regarding communication

Understanding

Applying, Analyzing, Creating

4

Department Level Written Exam 

1,2, 3, 4 & 5

Explain the facets of the communication process; Articulate the importance of communication; Deconstruct messages to determine meanings; Analyze, reflect & articulate one’s stance regarding communication

Remembering, Understanding

Applying, Analyzing, Evaluating,

 

MCN5122 - PRINCIPLES OF ADVERTISING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

This course provides an in-depth understanding of the fundamental principles and practices of advertising, with a focus on the industry perspective. The course covers the key elements of advertising, including target audience identification, message development, media planning and buying, and evaluation of advertising effectiveness. Students will learn how to apply these principles in creating effective advertising campaigns that meet the needs of different audiences.

Course Outcome

CO1: Upon completion of the course, students will be able to: Explain the role of advertising in the business world

CO2: Understand the key components of effective advertising campaigns

CO3: Analyze target audiences and develop advertising messages to meet their needs

CO4: Plan and execute advertising campaigns across different media platforms

CO5: Evaluate the effectiveness of advertising campaigns

Unit-1
Teaching Hours:15
Introduction to Advertising
 

 

  • Overview of advertising and its importance

  • History of advertising

  • Advertising trends and its impact on society

  • Ethics and social responsibility in advertising

Unit-2
Teaching Hours:15
Advertising Planning and Strategy
 

 

  • Importance of advertising planning

  • Setting advertising objectives

  • Defining target audience

  • Developing advertising messages

  • Creative advertising strategies

  • Measuring advertising effectiveness

Unit-3
Teaching Hours:15
Advertising Execution
 

 

  • Media planning and buying

  • Print and broadcast media

  • Digital and social media

  • Direct marketing

  • Outdoor advertising

  • Sales promotion and sponsorship

Unit-4
Teaching Hours:15
International Advertising
 

 

  • Globalization of advertising

  • Cultural and ethical issues in international advertising

  • International advertising campaigns

  • Adapting advertising to different countries and cultures

Text Books And Reference Books:
  1. "Advertising and Promotion: An Integrated Marketing Communications Perspective" by George E. Belch and Michael A. Belch

  2. "Ogilvy on Advertising" by David Ogilvy

Essential Reading / Recommended Reading
  1. "The Anatomy of Humbug: How to Think Differently About Advertising" by Paul Feldwick

  2. "Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads" by Luke Sullivan and Edward Boches

  3. "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come" by Andrew Essex

Evaluation Pattern
  1. Ad Critique: Students will analyze and critique different ads and campaigns, discussing what works and what doesn't work. Evaluate the effectiveness of the creative elements of the ads such as messaging, visuals, and call-to-action.

  2. Creative Briefs: Students can develop creative briefs for different products or services, outlining the key objectives, target audience, messaging, and creative direction.

  3. Copy Testing: Students can design and conduct copy testing, evaluating the effectiveness of different ad messages or creative executions. This can involve focus groups or online surveys to gather feedback on the ads.

Pitch Presentations: Students can develop and present pitches for a specific product or service, incorporating their research, creative brief, and advertising concepts. This can be a competitive exercise, with judges providing feedback and selecting a winner.

MCN5132 - DEVELOPMENT COMMUNICATION (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

      Development communication refers to the use of communication to facilitate social development. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change, and community participation. The course introduces students to the role of information, communication and the media in development and social change. To put development into context, the course looks at development theories and how these have influenced the different development communication approaches used at the various times.

      Through this course Students will explore: The concept of participatory communication; global debates about development; the digital divide; development policy frameworks at the global, regional and national levels. Communication of issues pertinent to sustainable development will be addressed including environment, population, gender, poverty and conflict management.

 

Course Outcome

CO1: To explain how different forms of media are used for development communication

CO2: To enable students get an appreciation of the role of information, communication and the media in development process

CO3: To facilitate students? appreciation of the dimensions of development and introduce them to the development policy frameworks

CO4: To give students an understanding of key issues in sustainable development as a basis for engaging in effective development communication

CO5: To relate to NGO internship?s need which will be taken by students by end of the semester?s examination

Unit-1
Teaching Hours:20
Concept of Development
 
  1. The meaning and definition of development
  2. Brief history: Colonization, Industrial revolution, First world, second world, and Third world
  3. Western and Indian models of development: Marshall plan, Rostow-Stages of Economic growth, McClelland-Human Motivation theory, Hagen-Theory of social change, Karl Deutsch-political theory of development, Gandhian economics, and socialistic approach of Nehru
  4. Psychological and social theories on human needs Maslow’s social hierarchy, Social conflict theory, Social exchange theory, and social constructionism
  5. The concept of sustainable development-UNDP’s Sustainable Development Goals and UN’s continuous efforts
Unit-2
Teaching Hours:15
Development Communication - Introduction
 
  1. A brief  history of development communication, Daniel Learner’s Passing of traditional society
  2. The value-added of development communication in programs and projects
  3. National development goals and key issues about (development) communication in the Indian context
  4. Understanding the scope and uses of development communication - Diffusion /Extension approach, mass media approaches Development support communication approach, Integrated approach, localized approach
  5. Indian media in Dev. comm-Efforts of AIR, DD, and other media platforms. Kheda, SITE program
Unit-3
Teaching Hours:15
Practice, Methodological framework, and application
 
  1. Participatory communication approaches-Case study of micro-financing and self-help groups
  2. The trickle down effect, citizen empowerment frameworks-RTI
  3. Technology aided communication models-e-governance
  4. Alternative approaches
  5. Principles and methodology fundamentals of the four-phase framework - Communication-based assessment
  6. Communication strategy design - Implementing the communication program - Communication for monitoring and evaluation
Unit-4
Teaching Hours:10
Different media for social change and case studies
 
  1. Community media
  2. Folk media, Street theatre, Print, Radio, TV, Outdoor media, and New media
  3. Social Entrepreneurship
    1. Case Studies
  4. PARI, Deccan Development Society, Raagi Kana
Text Books And Reference Books:

      Gauba O.P (2014): An Introduction to Political Theory (7th Edition), India,   Macmillam Publishers

      Mathur, Kanwar B. (1994): Communication for Development and Social Change  New Delhi, Allied Publications

      Melkote, Srinivas R, Steeves, H. Leslie. (2015): Communication for Development : theory and practice for empowerment and social justice, New Delhi:Sage

      Narula, Uma.(1994): Development Communication: Theory and Practice New Delhi, Har-Anand

       Paolo Mefalopulos.(2008): Development Communication Sourcebook - Broadening the Boundaries of Communication, Washington DC, The World  

Essential Reading / Recommended Reading

Library resources

Evaluation Pattern

CIA 1 – Submission - 20 Marks

CIA 2 – Mid - Semester Exam – 50 marks

CIA 3 – Presentation – 20 Marks

ESE  – 100 Marks

MCN5212A - PUBLIC SPEAKING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the student to the essential communication and leadership skills of public speaking.  The course includes techniques to lessen speaker anxiety, use of visual aids, listening skills and effective body language to enhance presentations. Practical speaking assignments will be provided to train the students to influence, impact, entertain and persuade people with regular individual and peer feedback to improve their technique and style in speech communication.

 

Course Outcome

CO1: Plan, prepare and deliver speeches that inform, persuade, entertain or fulfill the needs of any occasion;

CO2: Design and use presentation aids to enhance their speeches and communicate effectively

CO3: Outline their speeches in a logical and thorough fashion

CO4: Conduct meaningful research on a variety of topics

CO5: Analyze audiences and develop speeches accordingly

CO6: Evaluate speeches based on a variety of verbal and non-verbal criteria

CO7: Listen more effectively in order to ideate and speak better

Unit-1
Teaching Hours:15
The Foundations of Public Speaking
 

Why Public Speaking Matters Today

Managing Speech Anxiety - Fighting stage fright

Speaking with Confidence

The importance of listening

Understanding Oneself

Differentiating between Speeches

 

Unit-2
Teaching Hours:15
Preparation and Planning
 

Understanding and Owning the Speaking Environment

Audience Analysis

Finding a Purpose and Selecting a Topic

Preparing, Outlining and Researching your speech

Adding supporting ideas and building arguments

The body , introduction and conclusion.

 

Unit-3
Teaching Hours:15
Delivering the Public Speech
 

 

Connecting with the audience

The importance of language

Methods in Delivering the Speech - Tone, Voice, pitch, modulation, body language and gestures

Developing and Selecting Style

Designing and Using Presentation aids

 

Unit-4
Teaching Hours:15
Applying and Developing Public Speaking Skills
 

 

Speaking to inform and entertain

Persuasive speaking.

Ethical Public Speaking

Connecting Public Speaking with Storytelling

Group Discussion Techniques

Managing time and adapting to situations

Seeking Feedback

 

Text Books And Reference Books:

 

  • Grice, G. L., Skinner, J. F., & Mansson, D. H. (2016). Mastering public speaking (Ninth edition.). New York: Pearson.

  • Beebe, S. A., & Beebe, S. (2007). Public Speaking: Handbook (2nd ed.). New York: Allyn And Bacon.

  • Gallo, C. (2014). Talk like TED: The 9 public speaking secrets of the world's top minds (First edition : March 2014.). New Delhi: Macmillan.

Essential Reading / Recommended Reading
  • Call, Dennis Boyd (2019). Stand Up! Speak Up! Shut Up!: Ten Thoughts on Giving An Amazing Talk (Kindle edition).Retrieved from amazon.com

  • Forsyth, Patrick (1997). 30 Minutes before a Presentation ( 1st edition). London: Kogan Page

  • Anderson, C. (2016). TED TALKS: The Official TED Guide to Public Speaking. London: Headline Publishing Group

Evaluation Pattern
  • CIA1: Introductory Speech

  • CIA2: Informative Speech in Pecha Kucha Style

  • CIA3: Persuasive Speech 

  • CIA 4: Group Discussion

MCN5212B - TECHNICAL WRITING (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This is a practical paper offered as an elective. 

Technical writing involves translating technical information into readable and accessible writing, usable by a wide audience.

  • This course enables students to communicate information about a product or concept for a specific audience and a specific purpose. 
  • The objective is to train students to convey the information clearly and concisely and in a language that is understandable by the audience.

Course Outcome

CO1: Identify and understand the facets and functions of the different genres of technical writing

CO2: Write documents that are reader-centered

CO3: Integrate tables, figures, and other images into documents

Unit-1
Teaching Hours:10
Introduction to Technical Writing
 
  1. What is Technical Writing? Definition and explanation
  2. Relevance & importance of Technical Writing
  3. Role of a Technical writer
  4. Principles of Technical Writing; Technical Writing structure & style
  5. Whom to write-Knowing your audience-approaches to word choice, tone, and formatting
Unit-2
Teaching Hours:20
Content Development
 
  1. Communication for internal & external reasons-professional correspondence such as emails, memos & letters
  2. Resumes, reports, proposals, technical descriptions, technical definitions
  3. Technical manuals, and proposals.
  4. Instructional content-what goes into a video, podcast, printed pamphlets/brochures
  5. Technical writing methods-Agile & Waterfall
Unit-3
Teaching Hours:15
The Technical Writing Process
 
  1. Description & explanation of product/concept
  2. Including visuals/photographs, infographics, audio/visual content/videos
  3. Editing to suit the platform-hard-copy, multimedia, wiki, blogs, on-line, electronic documents (pdf)
  4. Editing for clarity & simplicity- English Grammar, Punctuation and Mechanics
  5. MS Style Guides & Proofreading
Unit-4
Teaching Hours:15
Technical Writing Software Tools
 
  1. Microsoft Word, PowerPoint
  2. Adobe Photoshop
  3. Adobe Illustrator
  4. Powtoon
  5. Prezi
  6. Notepad++
  7. WordPress
  8. Windows Snipping Tool
  9. Windows Movie Maker
  10. Google Docs
Text Books And Reference Books:
  • James, G. (2012). How to Get Started as a Technical Writer. USA:CreateSpace Independent Publishing
  • VanLaan, K.  (2012). The Insider's Guide to Technical Writing. USA:XML Press
  • Olsen, L. and Huckin, T. (1990). Technical Writing and Professional Communication. USA: McGraw-Hill Education.
Essential Reading / Recommended Reading
  • Blake, G. (2000).  The elements of technical writing. USA: Pearson Pub.
  • Gerson, J. S. and Gerson, S.M (2013). Technical Communication: Process and Product. USA: Pearson Longman.
  • Markel, M.  (2012). Technical Communication. London: Palgrave Macmillan.
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. 

Sample Assignments

  1. Introductory Emails, 200 words. Using a standard email format and an effective professional style, send a message to each of these- Professional working within your field, Organization’s HR personnel, Tech support engineer. (25 marks)
  2. Technical Description, 700 words. Write a professional memo that provides a clear description using specific technical terms for a process or device. (25 marks)
  3. Instructional Podcast, 1000 words per student. Working in groups of three, students will create an instructional guide designed to provide advice or instructions for either the general student body or a specific group of students. (25 marks)
  4. Application Packet, 700 words. Produce an application packet with a job description analysis, cover letter, and a resume. (25 marks)

*Rubrics for each activity will be provided by the concerned faculty offering the course.

MCN5222A - DIGITAL HUMANITIES AND CYBER CULTURE (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

Course Description: This course gives an introduction to the field of digital humanities and cyber culture. Learners of this course are to explore the use of digital resources and their application in the domain of humanities and the ways in which digital technologies have transformed the way we experience our social lives and have shaped the ways in which we connect (and disconnect) with each other and wider society.

Course Objectives: This course explores a range of contemporary scholarship oriented to the study of digital humanities and cyber culture:

  • To make the students to understand the ways in which our social spaces, relationships and activities are mediated by and through digital technologies. 
  • To enable students to develop an understanding of digital humanities and cyber culture and their implications. 
  • To develop analytical and methodological skills to the study of different cases in the areas of digital humanities and cyber culture.
  • To instil research interest among students in the domains of digital humanities and cyber culture.

Course Outcome

CO1: Demonstrate conceptual understanding of digital humanities and cyber culture

CO2: Engage in the evolving cyber space with regard to social networking sites

CO3: Critique the evolving cyber space with regard to privacy, activism and content generation

Unit-1
Teaching Hours:10
Introduction to Digital Humanities & Cyberculture
 
  • Concept, nature and scope of Digital Humanities (DH)
  • Concepts- digitization, text mining, data analysis & visualization, digital media, digital ethnography
  • Concepts- cyberspace, online community, online identity, internet society, cyber culture, Internet of things
  • Use of digital platforms for creative work, scholarly publication, and pedagogy
Unit-2
Teaching Hours:10
Unit II: Social Networking Sites
 

  • Social Network Sites: Definition, History, Scholarship and language
  • Social media platforms: Facebook, Twitter and Instagram
  • Participatory culture (UGC): YouTube, Wikipedia and Crowdsourcing
  • Net neutrality and corporatisation of social media platforms
Unit-3
Teaching Hours:10
Unit III: Digital Consequences
 

  • Memes, Trolls, Hacking and Activism (FB/Twitter revolutions)
  • Cyber bullying,  piracy and online laws
  • Digital money: Paytm, BHIMA, BitCoin, Cryptocurrency
  • Internet surveillance: Julian Assange, Edward Snowden and Cambridge Analytics
Text Books And Reference Books:

Bortoli, S., Bouquet, P., & Palpanas, T. (2009). Social networking: Power to the people. In Papers presented in W3C Workshop on the Future of Social Networking Position, January, Barcelona.

Briggs, A., & Burke, P. (2009). A social history of the media: From Gutenberg to the Internet. Polity.

Ricardo, F. J. (Ed.). (2009). Cyberculture and new media (Vol. 56). Rodopi.

Documentaries:

The Great Hack

Edward Snoden

How Facebook changed the world? The Arab Spring

Essential Reading / Recommended Reading

Beckett, C. (2011). SuperMedia: Saving journalism so it can save the world. John Wiley & Sons.

Castells, M. (2009). Communication power: Oxford University Press. Inc. NewYork, USA ISBN, 199567042, 9780199567041.

Elea, I., & Mikos, L. (2017). Young & creative: Digital technologies empowering children in everyday life. Nordicom, University of Gothenburg.

Jenkins, H. (2008). Convergence Culture: where old and new media collide.

Karapanagiotis, N. (2013). Cyber Forms," Worshipable Forms": Hindu Devotional Viewpoints on the Ontology of Cyber-Gods and-Goddesses. International Journal of Hindu Studies, 17(1), 57-82.

Mayo, S. (2008). The prelude to the millennium: the backstory of digital aesthetics. The Journal of Aesthetic Education, 42(1), 100-113.

Papacharissi, Z. (2010). A private sphere: Democracy in a digital age. Polity.

Jajodia Nirmalendu,Krishnaswamy Arvind (2017). A Cashless Society, Cyber Security and the Aam Aadmi. EPW

Thorat Shiva (2016). Morality, Illegality and Crime in Download Culture  Sarai Reader

Evaluation Pattern

Department Level Submissions

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis. 

Sample Assignments

Analyze a case study and present a report-500 words. 15 marks

Social Media Campaign idea & plan for a social cause-500 words. 15 marks

Portfolio submission based on classroom assignments on critical reflections on digital humanities. 50 marks

Understand, analyze and disseminate digital literacy through stories. Cyber story (Easy)/ expert interview (Medium) and booklet submission (Complex) 

*Rubrics for each activity will be provided by the concerned faculty offering the course.

** Keep duplicate copies of all work submitted in this course. Save all returned, graded work until the semester is over.

MCN5222B - FOUNDATIONS FOR FILMS (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This beginner’s course on film studies enables students to understand the rudiments of how a film as a text is produced. It invites the student to grasp the different elements that come together to make a film an organic text.

Course Outcome

CO1: Demonstrate basic knowledge about the terms and concepts in Film Studies

CO2: Apply basic film theories in the film interpretation process

CO3: Interpret films operating in different socio-political and cultural contexts

Unit-1
Teaching Hours:10
Conceptual
 

Premise/Conflict, Plot, Characters, Interrelationships, Setting, Socio-Cultural Milieu, etc.

Unit-2
Teaching Hours:5
Visual
 

Shot, Scene, Sequence, Camera Angles, Camera Position, Lens, Lighting, Mise En Scene, etc.

Unit-3
Teaching Hours:5
Aural
 

Diegetic, Non-diegetic, Music, Foley, Parallel, Contra-Puntal, etc.

Unit-4
Teaching Hours:5
Editing
 

Assembling shots, Different Ways of Establishing Shifts, Establishing Change and Continuity in Temporal and Spatial contexts, Creating Meaning through Editing, etc.

Unit-5
Teaching Hours:5
Interpreting Films.
 

One of the most important films of our times will be taken up for screening, followed by a discussion, based on the learning acquired from the previous four units

Text Books And Reference Books:

contemporary reading material from the newspaper and research articles shall be shared before the class, students have to read newspaper and watch films shared as pre-reading text

Essential Reading / Recommended Reading

       Brown, B. (2020). The Basics of Filmmaking: Screenwriting, Producing, Directing, Cinematography, Audio, & Editing. United Kingdom: Taylor & Francis.

       Frierson, M. (2018). Film and Video Editing Theory: How Editing Creates Meaning. United Kingdom: Taylor & Francis.

       Lindroth, D., Monaco, J. (2009). How to Read a Film: Movies, Media, and Beyond. Pakistan: Oxford University Press, USA. 

Evaluation Pattern

 

Each student shall watch an Indian Film of their choice and critically respond to a question posed by the facilitator. The question will evaluate the learning acquired through the course.

MCN5612 - DIGITAL VIDEO PRODUCTION (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 
The goal of the course is for the student to develop the ability to capture great video images and audio, and to be able to edit those two elements together to tell a story.

Course Outcome

  • The Course would provide students hands-on skills in planning, scripting, and producing studio program mes for the television medium. 
  •  Students can produce Commercials, Short Films, and documentaries, and PSAs.
  •  Practical knowledge in Video editing and Audio editing techniques – To create their own video Commercials and Documentaries.

Unit-1
Teaching Hours:5
Introduction to video production
 
1. General introduction to production practices in broadcast media, television, and camera Operations, types of the camera;; principles of lighting, basic lighting, studio and portable lighting instruments, lighting accessories.
2. Concept to Editing Desk
3. One line story, dialogue story, camera script, and sound script
4. Television programs: production planning, writing TV scripts, shooting scripts, producing news, news writing and reporting designing newscast and anchoring.
Unit-2
Teaching Hours:5
Sound
 

 

1. The basics of sound, elements of sound, frequency, amplitude, microphones, patterns of microphones, types of microphones – hand-held, studio, mounted, headset, shotgun.

 

Unit-3
Teaching Hours:5
Multi-Camera Production: The Video Studio
 
1. Multi-camera production, video production studio, studio control room, master control;; set design: make-up: technical requirements, clothing and texture, colour and materials. Scenery and Props
2. Television Scenery, Properties and set dressings and elements of Scene design, floor plan, set backgrounds and platforms
Unit-4
Teaching Hours:10
The Craft of Video Editing:
 
1. Linear and non-linear editing, linear editing systems, non-linear editing systems,off-line editing procedures, on-line editing procedures, continuity editing and complexity editing.Outdoor shooting, Multi-camera production. Post-production tasks.
2. Different types of editing techniques. Montages: Introduction to Non Linear Editing (NLE)- Adobe Premiere Pro, Final Cut Pro
3. Introduction: Introduction to Adobe Premiere Pro : Basic concept, Various windows, Importing video clip, Organizing clips using bins, creating a rough cut , Timeline window tools, Trimming clips.
4. Starting a project: Starting a project, removing unused clips from project, naming ,finding and deleting items, working with palettes
5. Capturing the video: Getting source material for a project, connecting video source,preparing for analog and DV capture, recording or replacing timecode (DV only) ,capturing clips with & without device control, batch capturing video.
6. Editing Video, Transition: Monitor window and timeline window , editing In and Out points, using markers, editing clips, creating counting leader. Introduction, Transition palette, Creating Transitions, Replacing transitions, Changing transition settings.
7. Audio and Audio Filters: Audio processing, adjusting fade and Crossfade, Fades intimeline, Audio mixer window, Non-linear fades, Muting and swapping channels in a stereo clip, viewing audio clips.
8. Titling in Premiere: Creating a new title, setting up the title window, rolling and crawling text, graphic object, adding shadow, color, transparency, and gradients, using title presets and final exporting the project. Visual Effects and How to use them: Digital video effects, motion, multi-image,
image size, light, colour
10. Optical effects, television gobos, reflections star filters, diffusion filters, defocus.
11. Mechanical effects, rain, snow fog, wind, smoke, fire and lightning
Unit-5
Teaching Hours:5
360 Videography
 
1. Introduction to 360 Videography
2. Storytelling through 360
3. Basic editing in Unity
Text Books And Reference Books:
Better Location Shooting - Techniques for Video Production by Paul Martingell,Focal Press, 2008.
The 360° Video Handbook: A step-by-step guide to creating video, Michael Wohl,2017.
Documentary Filmmakers Handbook by Ned Eckhardt, McFarland&company, IncPublishers, 2012.
Film Directing Fundamentals, Second Edition,Nicholas T. Proferes, Focal Press,2005.
Film Production Technique by Bruce Mamer, Wadsworth Publication, 2009.
Television Production, Fourteenth Edition by Gerald Millerson, Focal Press, 2009.
Writing and Producing Television News by Eric K. Gormly, 2 nd Edition, Surjeet
Publication.
Video Basics by Herbert Zettl (Wadsworth Publishing Company)
Video Field Production and Editing by Campesi and Sherriffs.
Lighting For Action: Professional Techniques for Shooting Video and Film by JohnHart (Amphoto)
Essential Reading / Recommended Reading

Nil

Evaluation Pattern
Assessment Outline(All CIA s and ESE project is submission based only):
1) CIA 1 - Video Resume for 2 minutes
2) CIA 2 - C News and C Interview
3) CIA 3 - Voxpop and PSA
4) ESE Viva Voce - Portfolio

MCN5812 - DISSERTATION I (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Students are required to conduct original  in depth examination/investigation on a topic relevant to the discipline of Media & Communications, under the guidance of the faculty of the Department of Media Studies.

Course Outcome

CO1: Envision and create a plan for a research project

CO2: Review research literature

CO3: Construct relevant research questions and/or hypotheses

CO4: Select and rationalise appropriate methodology

CO5: Expound analysis and implications of research findings

CO6: Write a research dissertation in appropriate APA 7th Edition format.

Unit-1
Teaching Hours:30
Dissertation
 
  • Identify area of research
  • Concretise research problem
  • Review Literature
  • Find suitable methodology
  • Collect Data
  • Analyse
  • Write research manuscript
Text Books And Reference Books:

Not Applicable

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

Department level submission

Due to the varied nature and uniqueness of each dissertation, an evaluation criteria is given instead of a fixed rubrics. Supervisors can take an informed call on any additions required for specific dissertations.

 

Comprehension & presentation of arguments

  • Depth and Breadth of literature review

  • Understanding the gap and subsequent research questions

  • Rationale for choice of method

  • Discussion of results

  • Understanding of research limitations

Methodology and Analysis

  • Implementation of the method and rigor in collecting data.

  • Analysis and interpretation

  • Creativity 

  • Rigor of analysis

Language and Presentation

  • Clarity of thoughts and arguments.

  • Logical flow of arguments

  • Clear and strong abstract

Ethics

  • Presence of ethics section

  • Reflexivity

  • Ethical data collection

Plagiarism

  • The dissertation will be processed through a plagiarism detection software and any dissertation with more than 10% of plagiarism will not be accepted.

 

Schedule

 

  1. Week 1: Allocation of guides: Please ensure that students work on topic areas you are comfortable with and more importantly methodologies you are comfortable with. With each faculty having nine students to guide, we cannot provide guidance to each student if each of them are working on topics unfamiliar to us. Further, we cannot depend upon other faculty as they themselves will have students to guide.

  2. Week 2: Finalizing of topic

  3. Week 4: CIA1 Complete proposal presentation

  4. Week 8: MSE Submission of Review of literature

  5. Week 12: CIA3 Research gap, research question+hypotheses. Rationale for research (can be later included in introduction.)

  6. Week 15: ESE Submission of Methodology section+ Sending of abstract to a conference

MCN5822 - INTERNSHIP2 (NGO) (2023 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:6
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies progamme. At the end of the first year, students are required to undertake an NGO internship for a month. Students will be given a letter from the University so that they can approach NGOs for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the organisation.

Course Outcome

CO1: Acquire and exercise social sensitivity by collaborating with social sector experts

CO2: Apply the media specific learnings acquired in the classroom and implement development communication specific values and tasks.

CO3: Understand the role, vision, mission and process in the social sector organisations

CO4: Connect with social sector experts

CO5: Test one's skills and knowledge in the social sector

Unit-1
Teaching Hours:220
Internship
 

Students will undertake Internship in an NGO

Text Books And Reference Books:

Not Applicable

Essential Reading / Recommended Reading

Not Applicalble

Evaluation Pattern

Department level evaluation. No CIA or ESE

 

  • Joining day report

  • First Weekly journal 

    • Part A: Prepare a report based on various tasks assigned to you, its analyses and retrospection (Minimum 800 words)

    • Part B: Report Format:

      • Details of organisational structure. (Owner, MD, Heads,.....)

      • Details of your responsibility in the organistion/department

      • Details of your Works and summary of daily programme

      • Time schedule

      • Projects that you have completed/ongoing in this week

      • New learnings from the organisation

      • How do you compare the classroom learning with industry exposure

      • New and innovative ideas

      • Relationship with your immediate boss in the organisation

      • Difficulties/Challenges that you have faced in organisation

.....to interact with the boss, management, team workers...

.....to understand the industry working situation,

.....to keep time travel and food

  • Team work

  • Challenges

  • Plans for the next week

 

  •  Second to the last week journal entry

    • Task assigned

    • Analysis and Retrospection

Viva will be conducted at the end of the semester and the internship reports will also be evaluated. However, the result will be pass or fail mode.

MEL291 - BORDERS,MIGRATIONS,IDENTITIES (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description

 

This course introduces the students to the notions and concepts of borders, bordering, territorialization and its implications on the understanding of nation, identities, geopolitics, and geoeconomics. The course provides a wide range of topics in an interdisciplinary way in order to understand the multiple manifestations of borders at the global, national, and local level. This course combines rigorous theoretical framework to analyze borders with the requirements of empirical research work. Fieldwork is an integral component of the course.

 

Course Objectives

 

·       To introduce learners to the theorizations of borders, migration, and identities in various aspects of socio-cultural practices.

·       To acquaint learners to the diverse areas in which theories and methods of borders, migration, and identities can be analytically applied.

·       To enable learners to develop complex framework of analysis of everyday practices of borders, migration, and identities in a multidisciplinary framework.

 

CourseOutcomes

·       CO 1: Define, describe, summarize, and interpret concepts and theories of borders, migration, and identity.

 

·       CO 2: Contrast, connect, and correlate various concepts and theories of borders, migration, and identity with textual, audio-visual, and empirical data.

 

·       CO 3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data on the basis of readings prescribed in the syllabus.

Course Outcome

CO1: Define, describe, summarize, and interpret concepts and theories of borders, migration, and identity.

CO2: Contrast, connect, and correlate various concepts and theories of borders, migration, and identity with textual, audio-visual, and empirical data.

CO3: Reframe the concepts through analytically criticizing textual, audio-visual, and empirical data on the basis of readings prescribed in the syllabus.

Unit-1
Teaching Hours:10
Conceptualizing Borders and Global Bordering Practices
 

Unit Description: This unit will introduce the students to the concepts used in the larger field of Border Studies. The unit is designed to acquaint the students of the various approaches in studying borders.

Unit-2
Teaching Hours:10
Migration as Border Crossing Practice
 

Unit Description: This unit is designed to make students aware of the phenomena of crossing national and international borders as an everyday practice that redefines the notion and practices of nationhood, subjecthood, and citizenship.

Unit-3
Teaching Hours:10
Margins of Identities
 

 

Unit Description: This unit acquaints the students with the complexities that surrounds the issue of identity, care, and welfare when looked through the lens of borders. Identities in this unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.

Unit-4
Teaching Hours:10
Geopolitics and Geoeconomics in a Bordered World
 

Unit Description: This unit serves as an introduction to the interdisciplinary relation and interface between political economy, international relations, and political theory.

Unit-5
Teaching Hours:10
Cultural Representations of Border
 

Unit Description: Borders and bordering practices have left an indelible mark on the culture and art of nations and communities. This unit through analysis of films, literature, and popular culture discusses aesthetic representation of borders.

Unit-6
Teaching Hours:10
Fieldwork
 

This unit will be a guided introduction to qualitative research methods in the studying of border at various scales-municipal, city, district, state, and nation.

Text Books And Reference Books:

Unit 1

                                                                                                                         10 hrs

Conceptualizing Borders and Global Bordering Practices

 

Unit Description: This unit will introduce the students to the concepts used in the larger field of Border Studies. The unit is designed to acquaint the students of the various approaches in studying borders.

 

Vaughan-Williams, N. (2016) ‘Borders’, in Ni Mhurchu, A. and Shindo, R. (eds.), Critical Imaginations in International Relations, London: Routledge, pp 11-27

 

Rumford, Chris (2012) ‘Towards a Multiperspectival Study of Borders‘ Geopolitics, 17:4 pp 887-902

 

Mezzadra S, Neilson B (2012). “Between Inclusion and Exclusion: On the Topology of Global Space and Borders.” Theory, Culture & Society. 29(4-5):58-75. doi:10.1177/0263276412443569

 

Stacey K. Sowards (2019) Bordering Through Place/s, Difference/s, and Language/s: Intersections of Border and Feminist Theories, Women's Studies in Communication, 42:2, 120-124, DOI: 10.1080/07491409.2019.1605131

 

Walia, Harsha (2021) Border and Rule: Global Migration, Capitalism, and the Rise of Racist Nationalism

 

 

Unit 2                                                                                                             10 hrs

Migration as Border Crossing Practice

 

Unit Description: This unit is designed to make students aware of the phenomena of crossing national and international borders as an everyday practice that redefines the notion and practices of nationhood, subjecthood, and citizenship.

 

Mountz, A. (2015) ‘In/visibility and the Securitization of Migration: Shaping Publics through Border Enforcement on Islands’, Cultural Politics, Volume 11, Number 2: pp. 184-200.

 

Samaddar, Ranabir (2020). Borders of an Epidemic: Covid-19 and Migrant Workers.

 

Samaddar, Ranabir (1999). “Shefali” in The Marginal Nation: Transborder Migration from Bangladesh to West Bengal

 

Gloria E. Anzaldúa (1987). Borderlands/La Frontera: The New Mestiza

 

Foucault, Michel (2003) Society Must Be Defended: Lectures at the College de France, 1975-76, edited by Mauro Bertani and Alessandro Fontana. New York: Picador

 

Unit 3                                                                                                             10 hrs

Margins of Identities

 

Unit Description: This unit acquaints the students with the complexities that surrounds the issue of identity, care, and welfare when looked through the lens of borders. Identities in this unit is studied as a bordering practice that constitutes caste, race, gender, and biopolitics.

 

Mbembe, Achille (2003) ‘Necropolitics’ Public Culture 15.1 11-40.

 

Tyler, Imogen (2018) ‘The hieroglyphics of the border: racial stigma in neoliberal Europe,' Ethnic and Racial Studies, Vol 41 Issue 10, pp. 1783-1801.

 

Ritu Menon (2003). “Birth of Social Security Commitments-What Happened in the West.”

 

Farhana Ibrahim (2005). "Defining a Border: Harijan Migrants and the State in Kachchh." Economic and Political Weekly , Apr. 16-22, 2005, Vol. 40, No. 16 (Apr. 16-22, 2005), pp. 1623-1630

 

Fernandez, B. 2017. “Queer Border Crossers: Pragmatic Complicities, Indiscretions and Subversions”

 

Unit 4                                                                                                             10 hrs

Geopolitics and Geoeconomics in a Bordered World

 

Unit Description: This unit serves as an introduction to the interdisciplinary relation and interface between political economy, international relations, and political theory.

 

Brian Kahin and Charles Nesson (1999). Borders in Cyberspace: Information Policy and the Global Information Infrastructure

 

Michael G. Plummer, Peter J. Morgan and Ganeshan Wignaraja (2016). Connecting Asia Infrastructure for Integrating South and Southeast Asia

 

Hillman, Jonathan E  (2020). The Emperor’s New Road: China and the Project of the Century. New Haven, CT: Yale University Press.

 

Schmitt, Carl  (2003) The Nomos of the Earth: In the International Law of the Jus Publicum Europaeum  

 

Unit 5                                                                                                             10 hrs

Cultural Representations of Border

 

Unit Description: Borders and bordering practices have left an indelible mark on the culture and art of nations and communities. This unit through analysis of films, literature, and popular culture discusses aesthetic representation of borders.

 

Saadat Hasan Manto- “Toba Tek Singh” and “The Dog of Tetwal.” (Literature)

 

No Man’s Land (Film)

 

This Side, That Side (Graphic Narratives)

 

Partition Museums (Museum)

 

 

Unit 6                                                                                                             10 hrs

Fieldwork

 

This unit will be a guided introduction to qualitative research methods in the studying of border at various scales-municipal, city, district, state, and nation.

 

Essential Reading / Recommended Reading

Refer the readings in the unit.

Evaluation Pattern

 

CIA I: For CIA 1, written examination based on prescribed readings, (20 marks).

 

CIA II - Mid Semester Examination: Section A (10X5=50 marks) – Centralized. These will be written examination to test conceptual understanding of the units.

 

CIA III: Presentation followd by Q&A. (20 marks)

 

End Semester Examination: Centralized examination of 100 marks.

MSA291 - CORPORATE SOCIAL RESPONSIBILITY (2023 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:60
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Course Description: This course introduces the idea of CSR from a conceptual, historical and theoretical perspective and also addresses the ongoing debates. Detailed analysis of the policies and frameworks related to CSR implementation in India is made considering the employability of CSR professionals. While discussing the scope of CSR for sustainable development, references will be made to SDG goals.

 

 

Course Outcome

CO1: Explain the conceptual and theoretical framework of CSR.

CO2: Explain the history and evolution of the concept of CSR and the debates around it both at the global and national levels.

CO3: Discuss the legal framework for CSR implementation in India.

CO4: Evaluate the potential of CSR to meet the SDGs.

Unit-1
Teaching Hours:20
Introduction to CSR
 

1.      CSR: Definition, Concepts, Elements of Social Responsibility, drivers of CSR, CSR Pyramid (AB Carroll)

2.      History and Evolution of CSR (International)

3.      History and Evolution of CSR (India)

4.      CSR in Global Context - Norms and principles, codes of conduct, certification and labelling, reporting, management standards, social investment, lending, governmental actions.

Unit-2
Teaching Hours:10
Theoretical Foundations of CSR
 

1.       Instrumental theories: Maximizing the shareholder value, strategies for achieving competitive advantage, cause related marketing

2.      Political theories: corporate constitutionalism, integrative social contract theory, corporate citizenship

3.      Integrative theories: Issues management, principle of public responsibility, stakeholder management, corporate social performance

4.       Ethical theories: Normative stakeholder theories, the common good approach, universal good and sustainable development

Unit-3
Teaching Hours:15
CSR and Sustainable Development Goals
 

1. CSR as a tool to achieve SDGs : CSR and social value creation

2.CSR and Inclusive Growth (SDGs 1,2,4,5,9)

3. SR and Environmental  Sustainability (  SDGs 13,14,15)

4.  CSR and Labour Related Issues (SDG 8)

5. CSR and Public health : Responses during Covid-19 (SDGs 3,6)C

5. Ethical and Governance Issues related to CSR : good vs bad industries (case study: tobacco companies and CSR)

Unit-4
Teaching Hours:15
Implementation and Governance of CSR in India
 

1.      Evolution of Indian CSR Framework -Pre Companies Bill 2012

2.      Companies Act 2013

3.      Amendments to Companies Act Section 135

4.      Case studies on CSR implementation – Agencies, Models & Best practices

Text Books And Reference Books:

Agarwal, S. (2008).Corporate Responsibility in India.New Delhi: Sage.

Crane, A. (ed.). (2008). The Oxford handbook of Corporate Social Responsibility.Oxford Handbooks Online.

Crowther, D., &Guler A. (2008).Corporate Social Responsibility.Ventus Publishing House.

GoI (2011).National Voluntary Guidelines. New Delhi: Ministry of Corporate Affairs.

GoI (2013).Companies Act. New Delhi: Ministry of Corporate Affairs.

Maira, A.(2013). India’s 2% CSR Law.Economic and Political Weekly, 48 (38)

Mele, D., &Garriga, E. (2004).Corporate Responsibility Theories: Mapping the Territory. In Journal of Business Ethics. 51-71. Netherlands: Kluwer Academic Publishers.

Essential Reading / Recommended Reading

Baxi, C.V &Rupamanjri S R. (2012).Corporate Social Responsibility. New Delhi: Vikas Publishing House.

Bob &Hartsuikar. (2007). Theory of CSR:  Its Evolutionary Path and Road Ahead.Oxford :Blackwell.

Brammer, S., Jackson &Matton. (2012). Corporate Social Responsibility And Institutional Theory: New Perspectives On Private Governance. Socio-Economic Review.3-28.

Burchell, J. (2008). The Corporate Social Responsibility Reader. New York: Routledge.

ElAlfy, A. (2020). Redefining strategic corporate social responsibility (CSR) in the sustainable development goals (SDGs) world.

Mullerat, R. (2010).  International Corporate Social Responsibility: the role of corporations in the economic order of the 21st century. Austin: Aspen Publishers

Prasad, K. (2009).  Corporate Governance. New York: Prentice Hall India.

Evaluation Pattern

PATTERN FOR CONTINUOUS INTERNAL ASSESSMENT (CIA)

 

 CIA 1 - 10

CIA 2 Mid Sem-25 

CIA 3 - 10

Attendance - 5

Endsem exam - 50

MCN321 - ENTREPRENEURSHIP (2022 Batch)

Total Teaching Hours for Semester:15
No of Lecture Hours/Week:15
Max Marks:50
Credits:1

Course Objectives/Course Description

 

To Make Students understand the different dimensions of entrepreneurship.            

 

To inculcate the spirit of entrepreneurship in students and make them develop an entrepreneurial mindset.

Course Outcome

CO1: Ideate entrepreneurial ventures

CO2: Plan and design product and finance plans

CO3: Evaluate and analyse entrepreneurial plans

CO4: Exercise entrepreneurial mindset

Unit-1
Teaching Hours:5
Unit 1
 

 

  • Nature and importance of entrepreneurs, entrepreneurial decision making process, role of entrepreneurship in economic development.      

  • Entrepreneurship- feelings, background and characteristics, motivation, role models and support systems.

Unit-2
Teaching Hours:2
Unit 2
 

Entrepreneurial process - Identify and evaluate opportunities, developing business plan, determine the resources required, project appraisal and feasibility plan

Unit-3
Teaching Hours:2
Unit 3
 

Creating  and  starting the venture- legal requirements , marketing strategies,  financial plans  and staffing the venture.

Unit-4
Teaching Hours:2
Unit 4
 

Managing  growth . Preparing for the new venture launch, early  management decisions. - Managing early growth of the new venture. New venture expansion  strategies and  issues. - Going public – attractions  to going public,  ending the venture –  reorganization , turnarounds,  liquidation.

Unit-5
Teaching Hours:2
Unit 5
 

Challenges faced by entrepreneurs   - individuals  - from family - from groups - from community - from society

Unit-6
Teaching Hours:2
Unit 6
 

 

  • International entrepreneurship-  internal versus domestic  entrepreneurship

  • entrepreneurial entry into international business,  barriers to enter international   trade, entrepreneurial  partnering

Text Books And Reference Books:

 

  • 1.Robert D. Hisrich and Michael P. Peters ,  Dean A Shepherd - Entrepreneurship, Mcgraw – Hill

  • 2.Entrepreneurship – ‘A contemporary approach’  DonaldRoratko& Richard Hodgetts

  • 3.David Holt  ‘New venture Creation’,  Prentice Hall India.

  • 4.Richard L. Hargrems , ‘Starting a Business’ Heineman  Publishers

  • 5.David Butter , ‘Business Planning’  

Essential Reading / Recommended Reading

 

  • Ready, Fire, Aim- Michael Masterson (Agora Publishers), 2nd Edition.

  • The Book of Small Business- Tom Gegax and Phil Bolsta (Harper-Collins).

  • Small Giant- Bo Burlingham (Penguin Publishers). 

Evaluation Pattern

Project plan submission and presentation at end of the workshop

MCN331 - INTERNATIONAL AND GLOBAL COMMUNICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course introduces the students to the global dimensions of communication and media. The global perspective will enable students to develop a wider understanding of the subject and enhance critical thinking of the various aspects of media such as global news coverage, monopoly, entertainment, domination of message and meaning.

Course Outcome

CO1: You will understand and compare systems of media, communication and culture from a global perspective.

CO2: You will be able to critically analyse the impact of various social and political philosophies on the media.

CO3: You will be equipped to critically engage with global communication theories and inspired to ground your empirical research in a global perspective.

CO4: You will be able to appreciate the cultural economy of global media production.

Unit-1
Teaching Hours:15
Understanding International Communication
 

 

  1. What is international communication? 

  2. International communication in the internet age 

  3. International flow of information

  4.  New World Information & Communication Order (NWICO).

  5. Towards an integrative view of balanced information flow  

Unit-2
Teaching Hours:15
Theories of International Communication
 

 

  1. Modernising theory & Dependency theory 

  2. World systems

  3. Structural imperialism, Hegemony, Propaganda 

  4. Global village, Technological determinism

  5. Globalisation, Cultural imperialism 

  6. Theories of information society

  7.  

Unit-3
Teaching Hours:15
International Media Organisations
 

 

  1. News agencies- evolution, function and typology;

  2.  Broadcast networks- BBC, CNN, Al-Jazeera, CCTV, Russia TV;  

  3. Online social media- Social networking, News portals

  4. Reporters without Borders & CPJ

  5. UNESCO-GAPMIL session

Unit-4
Teaching Hours:15
International Communication and Cultural Production
 

 

  1. Soft Power and Counter Flow

  2. Indian Animation & Global Hollywood

  3. Anime, K-POP & Korean wave

  4. Bollywood across borders

  5. Sports as Global Culture: IPL, NBA and Others   

Text Books And Reference Books:

 

  • Gudykunst,William B. (2003). Cross-Cultural and Intercultural Communication. Sage Publications, Inc.

  • Thussu, D. K. (2018). International communication: Continuity and change. Bloomsbury Publishing.

  • Thussu, D. (2013). Communicating India’s soft power: Buddha to Bollywood. Springer.

Essential Reading / Recommended Reading

 

 

  • Kamalipour, Yahya. (2007). Global Communication. Wadsworth, CA.

  • Silverblatt, Art & Zlobin, Nicolai. (2004). International Communication: A Media Literacy Approach. M.E Sharpe, New York. 

Evaluation Pattern

Department Level Submission

CIA1: Reflective analysis of exposure to Global Media

CIA2: Comparative study of two international news channels on a common topic

CIA3: Tracing global media linkages

 

CIA4: Global media Project

MCN332 - MEDIA LAW, ETHICS, AND POLICY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

An introductory paper that gives a broad overview of legal and ethical aspects of journalism.

Course Outcome

CO1: Demonstrate the Constitutional guarantee provided for journalists in India.

CO2: Explain the various laws that affect the practice of journalism.

CO3: Evaluate the need for ethics in the journalistic profession.

Unit-1
Teaching Hours:20
Constitution of India
 
  1.  Constitution of India

  2. Fundamental Rights

  3. Article 19(1)(a) – Freedom of speech and expression

  4. Article 19(2) – Reasonable restrictions

  5. Freedom of the press – Court decisions

Freedom of Press in USA versus India

Unit-2
Teaching Hours:20
Press Laws
 

 

  1. Press Laws 

  2. Law of defamation

  3. Censorship

  4. Sedition

  5. Privileges

  6. Contempt of Courts

  7. Copyright law

  8. Case Studies

Unit-3
Teaching Hours:20
Cyber Laws
 

 

  1. Recent Media Acts

  2. Cyber Laws – IT Act, 2000

  3. Cyber Crimes

  4. RTI

  5. Prasar Bharati Act

  6. Broadcast Bill – National Broadcasters Association

  7. Right to Privacy

  8. IPR policy

Unit-4
Teaching Hours:20
Media Ethics
 

 

  1. Ethics of journalism – canons of journalism

  2. Press Council of India

  3. Truthfulness, objectivity, responsibility, Fairness and balance

  4. Self-regulation – Reader’s Editor

  5. Case Study – Fake news, paid news, sting operation

Text Books And Reference Books:

 

  • Thakurta, P. G., Dua, M. R., & Sharma, A. (2020). Block-1 Media Ethics.

  •  Law of the Press. By Durga Das Basu. [New Delhi: Prentice-Hall of India Private Ltd. 1986.
Essential Reading / Recommended Reading
  • Calvert, C., Kozlowski, D. V., & Silver, D. (2018). Mass Media Law (p. 488). McGraw Hill Education.

Harris, J., Leiter, K., & Johnson, S. (1981). The complete reporter.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/content collective on submission model.

MCN333 - DEVELOPMENT JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This course enables students to realise the potential of reporting in social transformation.

The course offers an understanding and application of journalistic efforts in larger shifts of society being in journalism spaces

Course Outcome

CO1: Identify development stories

CO2: Analyse the impact of development issues

CO3: Create a journalistic piece (writing/podcasting/video) on issues that affect common man on a day to day basis.

Unit-1
Teaching Hours:15
Journalism for Development
 

Understanding concept of development, defining development in the journalistic space- Problems of Underdevelopment, Reasons for Development journalism, Igniting development communication

Unit-2
Teaching Hours:15
Key areas of development reporting
 

Urban and non-urban issues, Migration, Religion, Caste, Population , Status of Women, Agricultural crisis, Rural issues, Health, Water, Sanitation, Cultural reporting.

Ethical concerns in reporting sensitive issues like farmer’s suicide, traditional practices and local ethos.

Unit-3
Teaching Hours:15
Communication for Development
 

Western perspectives -  Daniel Lerner & Everett M. Rogers

Positive deviance theory and Indian development models like Kerala model

Land distribution and social welfare scheme models.

Critical look on development policies and schemes.

Unit-4
Teaching Hours:15
Alternative Communication
 

Case study-PARI, Swaraj, Counter currents.

Need and demand for alternative media platforms.

Writing style for alternative media platforms.

Text Books And Reference Books:
  1. Poverty Matters: Covering Deprivation in India (Studies in Journalism) by K.Nagaraj and Nalini Rajan, Oriental black Swan, 2017
Essential Reading / Recommended Reading
  1. Exploring Journalism Practice and Perception in Developing Countries, edited by Salawu, Abiodun, Owolabi, Toyosi Olugbenga Samson, IGI Global, 2018
  2. Development in India (India Studies in Business and Economics) Edited by S Mahendra Dev and P.G Babu, Springer, 2015
Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final portfolio/article/multimedia blog on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Sample Assignments:

  • Analysis of development reporting
  • Evaluative essay on rights and development projects
  • Rural reporting
  • Preparation & publication of in-depth reports
  • Documentary on developmental issues

MCN336 - INTEGRATED MARKETING COMMUNICATION (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

The course Integrated Marketing Communication, enables the student to plan career in advertising, promotion and other aspects of marketing communications, enhancing the equity of the brand. Besides, exposing the marketing concepts applicable in the industry. Familiarize students with the multiple methods and approaches to promoting and marketing products/services/brands, using varied platforms.

 

Course Outcome

CO1: Understand, remember, recall lessons related to meaning, need and process of marketing communication through definitions, concepts, terms imbibed in class

CO2: Explain the facets of the marketing communication process

CO3: Articulate the importance of various platforms of marketing communication

CO4: Identify and make decision regarding feasible advertising appeal and media mix

CO5: Design marketing strategies using the brief given by clients

CO6: Design creative solution to marketing problems

Unit-1
Teaching Hours:15
Introduction to Marketing Communication
 

Concepts of Marketing; Overview of Integrated Marketing Communication; Marketing Communication challenges: Enhancing branding, influencing behaviour, and being accountable. 

Introduction to Strategic Marketing: Corporate and Market Strategy; Market and competitive space

Introduction to Service Marketing; Service Marketing Mix; Integrated Service Marketing Communication.

 

Unit-2
Teaching Hours:15
IMC planning process
 

Fundamentals of Marcom decisions – Targeting, Positioning, Objective Setting, and Budgeting; Strategic Market Segmentation

Market targeting and strategic positioning, and value proposition; Social Media positioning;

Determining marketing communication objectives

Determine Budget, evaluation, measurement and cost

 

Unit-3
Teaching Hours:15
IMC and Media Platforms
 

Print and Broadcast Media

Out-of-home and support media

Sales Promotion Media,

Public Relations Media, Direct Marketing

Digital Marketing

 

Unit-4
Teaching Hours:15
IMC and Product/Service/Brand Message ? The BIG IDEA
 

Communication Planning

Media Planning

Message Planning

Creative Concept

Message Execution; Measuring Effectiveness

 

Text Books And Reference Books:
  • Clow, K. E. and Baack, D. (2001). Integrated Advertising, Promotion, and Marketing Communications. USA: Pearson Pub.

  • Duncan, T. (2004). PRINCIPLES OF ADVERTISING & IMC. USA: McGraw-Hill Education.

 

Essential Reading / Recommended Reading
  • Jerome, M. J. (2018). Integrated Marketing Communication Advertising and Promotion in a Digital World

  • Larry, P. (2018). Strategic Integrated Marketing Communications

  • Moriarty, S.  Mitchell, N. & Wells, W. (2014). Advertising & IMC: Principles & Practice. USA: Pearson Pub.

 

Evaluation Pattern

SL NO

CIA COMPONENT

UNIT(S)

CO

RBT LEVEL

1

Multiple Choice Test

1

Understand, remember, recall lessons related to meaning, need and process of IMC through definitions, concepts, terms imbibed in class

Remembering, Understanding

Analyzing

2

Submission based assignment – Practical Submission 

    2 & 3

Explain the facets of the communication process; Articulate the importance of communication; Deconstruct messages to determine meanings

Understanding

Applying, Analyzing, Creating

3

Flip Class-student presentations

3, 4 & 5

Explain the facets of the communication process; Produce(create) media messages appropriate to the audience, purpose, and context; Display competence in oral, written, visual communication and team work; Analyze, reflect & articulate one’s stance regarding communication

Understanding

Applying, Analyzing, Creating

4

Department Level Written Exam 

1,2, 3, 4 & 5

Explain the facets of the communication process; Articulate the importance of communication; Deconstruct messages to determine meanings; Analyze, reflect & articulate one’s stance regarding communication

Remembering, Understanding

Applying, Analyzing, Evaluating,

 

MCN341A - IMMERSIVE JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:100
Credits:2

Course Objectives/Course Description

 

 

This course helps the student to study how virtual reality is used in non-fictional journalistic storytelling. The differences between “live-action,” 360 videos will be compared with CG/3D, interactive “gaming” experiences. Different hardware and software tools will be used to produce these VR experiences. This new medium changes production, distribution and consumption. The course will also expose the student to how VR raises new ethical questions nonfiction storytellers need to keep in mind.

Course Outcome

CO1: Operate the gadgets of VR/AR

CO2: Demonstrate planning different stages of the production

Unit-1
Teaching Hours:5
Basics of immersive journalism
 

 

  1. Understanding virtual reality - Journalists and the ‘Empathy Machine’. 

  2. The use of immersive technologies in journalism and documentary films, Evolution of technology in the immersive field, History of VR, Journalism’s role in modern VR, 

  3. The emerging landscape of VR Journalists

  4.  VR: The future of Narrative journalism, Mojo(Mobile Journalism) - Producing news story using portable gadgets such as mobile phone, mount, tripod and other accessories.

Unit-2
Teaching Hours:5
VR Journalism experiences
 

 

  1. The different types of VR experiences: Live-action vs CG

  2. The different consumption formats, Experience a variety of different VR non-fiction experiences

  3. Begin to explore what makes a good VR Journalism project, Preparation of digital storyboard

  4. Producing an immersive component to augment a written or data story, Nieman lab’s roundup of immersive news coverage

  5. Understanding VHIL (Virtual Human Interaction Lab), Understanding 3D models and spherical videos, Google cardboard headset and it's usage.

Unit-3
Teaching Hours:5
Producing VR content using Empathy machine
 

The different head-mounted displays (HMDs) available in the market, The different cameras available to produce live-action, 360 video, The different software available to produce experiences.

VR software Applications

 

  1. NYT VR

  2. Within

  3. Cardboard camera

  4. Lumber

  5. Vrscout

  6. Stitching Software

  7. Content Distribution

  8. YouTube 360

  9. Facebook 360

  10. Headjack

  11. Jaunt

  12. VRideo

  13. VR Player

  14. Samsung VR

Unit-4
Teaching Hours:5
Understanding AR concepts
 

Augmented reality basics, Difference between VR and AR, Latest trend in immersive journalism- Mixed Reality, Analysis of existing AR contents, Advantages and disadvantages for different viewers.

AR Application software

 

  1. Quiver

  2. Lumyer

  3. Holo

  4. Layar

  5. Aurasma

Unit-5
Teaching Hours:5
Ethics of Immersive journalism
 

 

  1. New ethical questions VR Journalists face with this medium,  

  2. Keeping or removing the tripod: A debate in editing/altering reality,

  3.  Is a pixel-by-pixel recreation enough for journalism?

  4. The collision of old media ethics and new platforms and styles of non-fiction storytelling in the immersive journalism space 

  5. Knight foundation funds VR documentaries and best practices, Applying traditional journalism ethics to this new technology, Discussion about the challenges.

Unit-6
Teaching Hours:5
Presenting / Publishing own immersive AR/VR content
 

 

  1. Understanding equirectangular visuals, Importing 360 degree videos in to professional editing software,  Rough cut, Adding visual effects.

  2. Adding titles, Rendering, Exporting, Uploading immersive video in to YouTube, Analysing the feedback 

Text Books And Reference Books:

 

  •  Immersive journalism in VR: Four theoretical domains for researching a Narrative Design Framework by Gary M.Hardee, 2016.

  • Mojo: The Mobile Journalism Handbook by Ivo Burum, 2015

  • Democratizing journalism through mobile media: the mojo revolution, Ivo Burum, 2016

  • Stanford journalism program, immersive journalism syllabus: www.journalism.standford.edu

  • How a Pixar Vet Is Shaping the Future of VR Storytelling | WIRED (https://www.wired.com/2015/09/pixar-vet-writing-grammar-virtual-realitystories/)

  • Immersive Journalism: Immersive Virtual Reality for the First-Person Experience of News (http://www.mitpressjournals.org/doi/pdf/10.1162/PRES_a_00005)

  • Blogs on interactive storytelling ○ Your Brain on VR video: The New Chill Pill? (https://medium.com/@sarahstories/your-brain-on-vr-video-the-new-chill-pill79fec732f881#.19tiac3nw)

  • Designing for VR https://medium.com/outlinevr/designing-for-vr9206081a3f1#.q876hp9h1)

Essential Reading / Recommended Reading

 

  • BBC Planet Earth 2 360 Video (https://www.facebook.com/bbcearth/videos/1361120467254839/?autoplay_reason=g atekeeper&video_container_type=0&video_creator_product_type=7&app_id=2392950 137&live_video_guests=0&__mref=message

  • http://www.niemanlab.org/2015/11/news-outlets-left-and-right-and-up-down-and-center-are-embracing-virtual-reality-technology/

Evaluation Pattern

Department Level Evaluation

 

  1. CIA 1 - Creating an interactive Virtual Tour based on the topic assigned. (10 Marks)

  2. CIA 2 - 360 degree film production for 5 minutes (25 Marks)

  3. CIA 3- Using Photogrammetry software converting pictures into a 3d model (15 Marks)

  4. ESE portfolio submission - Producing a VR digital art using Tilt Brush. (50 Marks) 

MCN341B - BUSINESS JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

As businesses become more influential in the lives of everyday citizens, it’s important for media to become more knowledgeable in acting as a watchdog. More than any other beat, covering business requires not only an understanding of complex numbers, but also the ability to use data and a compelling narrative to tell the reader they need to know and which will impact their lives. This course addresses such concerns.

Course Outcome

CO1: Explain what?s happening to national and global economies and the impact of economic cycles on the society.

CO2: Parallelly explain the impact on organizations ? large and small, and the strategies organizations adopt in improving the performance and also being a good corporate citizen.

CO3: Demonstrate the methods and tactics of a business journalist

Unit-1
Teaching Hours:20
Unit 1
 

 

  1. Indian Government – Review of Indian Macro and Micro economic policies

  2. Policies on improvement of GDP in India – Primary / Secondary / Services

  3. Objectives of Fiscal and Monetary Policies

  4. India’s position in the world economy

  5. Impact of Monsoon on Economy

  6. New Economic Policy (NEP) - Liberalization – Privatization – Globalization

  7. FDI policies in India

Unit-2
Teaching Hours:20
Unit 2
 

 

  1. Understanding Union Budget

  2. Banking Sector - Commercial banks / Non-banking financial institutions

  3. Regulatory Bodies: SEBI / Reserve Bank of India

  4. International financial institutions: IMF/WTO/ World Bank

  5. Role of public and private sectors

  6. Sources of Public Revenue, Direct or Indirect Taxes / GST

  7. Evaluation of Indian Tax structure

  8. Concept of Finance

  9. Corporate Finance

  10. Personal Finance

  11. Capital Market- Fundamentals of stock market

  12. Initial public offerings

  13. Tracking BSE 30 and Nifty 50 companies

  14. Pricing of IPO

  15. Alternate funding options

  16. Insider Trading

  17. Mergers & acquisitions

  18. Long Term Sources of Finance Investment directives & risks

  19. New Issue Market, Secondary Market

  20. Emerging Investment Scenario

  21. Private Equity / Venture Capital

  22. Mutual Funds

  23. Role of Credit rating agencies

  24. Financial Manipulations and Irregularities

  25. Financial Sector Reforms: Banking Industry, Capital Market Reforms

Unit-3
Teaching Hours:20
Unit 3
 

 

  1. Understanding Companies in Detail

  2. Company structure

  3. Analysis of Balance Sheet

  4. Understanding Sales, Expenses and Profits

  5. Compare the growth rates of revenues, expenses, and profits

  6. Materially important company events, from changes in management to layoffs

  7. Understanding workings of an organization

  8. How to structure a corporate interview

  9. Corporate Social Responsibility

  10. How the startup scenario is altering the approach of Business Media 

Text Books And Reference Books:

Business Standard, The Mint, The Financial TImes

Essential Reading / Recommended Reading

Business Standard, The Mint, The Financial TImes

Evaluation Pattern

Department level submissions of CIA1, CIA2, CIA3, CIA4/ ESE.

MCN346A - COPYWRITING AND ADVERTISEMENT CAMPAIGN PLANNING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

The course focuses on the creative aspects of advertising, enabling students to work with ideas and information to understand both product and consumer and apply this information in developing a campaign strategy.

Course Outcome

CO1: Analyse and interpret advertising copy and promotional messages

CO2: Compile briefs essential to the copywriting process

CO3: Execute reading, reference, research, and presentations on advertising & copywriting in teams

CO4: Create an original promotional copy (print advertisement/TV commercial)

Unit-1
Teaching Hours:15
Introduction to Copywriting
 

 

  1. Copywriting- Concept, facets, principles of copywriting-AIDA.

  2. Focus on the reader, highlight the benefits of the product or service.

  3. How to write copy that grabs attention; Writing clearly, using words to sell; 

  4. Writing copy for different platforms-Print, Broadcast and Web.

Unit-2
Teaching Hours:15
Working on the Brief
 

 

  1. Client Brief

  2. Agency Brief

  3. Market Brief

  4. Product Brief 

  5. Creative Brief

Unit-3
Teaching Hours:15
The Advertising Process-Pre-Campaign Work
 

 

  1. Understanding the demography & psychographics of target audience; Understanding the barriers to purchase

  2. Developing an ear for ‘human insight’

  3. Working towards an idea; arriving at the proposition

  4. From proposition to headline-the positioning statement/Big Idea

  5. Case studies of successful campaigns-Cadbury, Pepsi/Coke, Nike

Unit-4
Teaching Hours:15
Advertising Campaign Process
 

 

  1. Research & reference-gathering information for ideation

  2. Campaign goal

  3. Define and segment the target audience

  4. Decide on your advertising mediums-traditional media, social media, search engine marketing

  5. Communicating the message-BIG IDEA

  6. Design & implementation

  7. Evaluation & Reflection-success/failure, impact study

Text Books And Reference Books:

 

  • Bly, R. (2006). The Copywriter's Handbook: A Step-by-step Guide to Writing Copy that Sells. USA: Holt Paperbacks.

  • Ogilvy, D. (1963). Confessions of an Advertising Man. USA:  Atheneum Books.

  • Sugarman, J. (2007). The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy. USA: Wiley Pub. 

Essential Reading / Recommended Reading

 

  • Edwards, P. C. J (2019). Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To! USA: Author Academy Elite.

  • Ogilvy, D. (2007). Ogilvy on Advertising.USA: Welbeck Publishing Group.

  • Pandey, P. (2016). Pandeymonium: Piyush Pandey on Advertising. Gurugram,Haryana: Penguin Random House India.

Evaluation Pattern

The course shall not have a regular CIA- MSE -ESE model. Instead, the student will be given a series of assignments spread across the semester, leading to a final project/content collective on submission model. The teaching facilitator will consider the level of intelligibility in the class and the learning needs of the students and decide what assignment to be given on a regular basis.

Sample Assignments

  1. Conduct an audience psychographic test for an FMCG product. Sample size of 60. (25 marks)

  2. Select a contemporary TVC and explain the socio-cultural attitudes that are indirectly reflected in the advertisement/TVC. Word count-700. (25 marks)

  3. Work on a product brief, for a product that is to be relaunched in the market. A health drink for women. Word count-500. (25 marks)

  4. Create the background ambience for a kiddie product. The list should have at least 20 items with explanations regarding its relevance. Word count-500. (25 marks)

 

*Rubrics for each activity will be provided by the concerned faculty offering the course.

MCN346B - BRAND MANAGEMENT (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

The course titled Corporate Communication and Brand Management explores how global companies communicate with key audiences, both internal and external to the corporation, to achieve their strategic goals. The boundary less world brings with it challenges as well as opportunities for corporate organizations. This course highlights the fact that the effective use of communication and brand management strategies are critical to the sustenance of corporate organizations.

Course Outcome

CO1: demonstrate the role and scope of corporate communication in corporate brand management

CO2: choose and employ effective strategies in corporate communication contexts

CO3: employ hands-on skills in conceiving and implementing brand management programmes.

Unit-1
Teaching Hours:15
Foundations of Corporate Communication
 

 

  1. Role and Scope of Corporate Communication

  2. Communication structure in an organization

  3. The Building Blocks of Communication

  4. Publics in Corporate Communication

  5. Nuances of Cross-cultural Communication

  6. Persuasive Communication

  7. Assertive Communication

  8. Strategic Communication

Unit-2
Teaching Hours:15
Framework for Business Communication
 

 

  1. Planning and Writing Business Messages

  2. Professional E-mail

  3. Content Writing

  4. Legal and Ethical Considerations

  5. Event as a Communication Tool

  6. Crisis Communication

  7. Communication Audit

Unit-3
Teaching Hours:15
Corporate Identity and Corporate Brand Management
 

 

  1. Integrating Corporate Identity into Communication Process 

  2. Characteristics of a Brand

  3. Purpose of Branding

  4. Brand Strategy – types of strategies

  5. Brand Valuation

Unit-4
Teaching Hours:15
Brand Equity
 

 

  1.  Drivers of brand equity

  2. Concept and definition of Customer Based Brand Equity (CBBE)

  3. Keller’s CBBE Model

  4. Aaker’s Model of brand equity

  5. Reinforcing & Revitalizing Brands

  6. Brand Extension

Text Books And Reference Books:

 

  • Carroll, C. E. (2013). The handbook of communication and corporate reputation (Vol. 49). C. E. Carroll (Ed.). Malden, MA: Wiley-Blackwell.

  • Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.

  • Van Riel, C. B., & Fombrun, C. J. (2007). Essentials of corporate communication: Implementing practices for effective reputation management. Routledge.

Essential Reading / Recommended Reading

 

  • De Chernatony, L. (2010). Creating powerful brands. Routledge.

  • Dolphin, R., & Reed, D. (2009). Fundamentals of corporate communications. Routledge.

  • Podnar, K. (2014). Corporate communication: A marketing viewpoint. Routledge.

Evaluation Pattern

Department level submissions for CIA1, CIA2, CIA3 and ESE

MCN381 - INTERNSHIP II (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:6
Max Marks:50
Credits:2

Course Objectives/Course Description

 

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies Progamme. The students of the programme at the end of the second semester are required to undertake an internship in an authorised social development organization for a month in any non-governmental organisation or social sector organisation.  Students will be given a letter from the University so that they can approach media organizations for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the media organisation. 

Course Outcome

CO1: Acquire and exercise social sensitivity by collaborating with social sector experts

CO2: Apply the media specific learnings acquired in the classroom and implement development communication specific values and tasks.

CO3: Understand the role, vision, mission and process in the social sector organisations

CO4: Connect with social sector experts

CO5: Test one?s skills and knowledge in the social sector

Unit-1
Teaching Hours:220
Internship
 

Students will undertake Internship.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicalble

Evaluation Pattern

Department level evaluation. No CIA or ESE

Viva will be conducted at the end of the semester and the internship reports will also be evaluated. Total 50 marks.

MCN382 - DISSERTATION II (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

Students are assigned to a faculty. Under the supervision and direction of the faculty, they will fix a relevant topic, carry out the data collection, analyze it and prepare a report in the form of a thesis. Students are to present the final report in the presence of an independent body consisting of the HOD/Coordinator, Guiding Faculty and an external examiner.

Course Outcome

CO1: Formulate research questions

CO2: Structure a review of literature

CO3: Apply various research methods

CO4: Report the research in the form of a dissertation

Unit-1
Teaching Hours:10
Dissertation
 

Review of literature and Methodology

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicable

Evaluation Pattern

Students are to present the final report in the presence of an independent body consisting of the HOD/Coordinator, Guiding Faculty and an external examiner. (Viva)

MCN383 - VALUE METHODOLOGY (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

The course will expose them to the Value Methodology Job plan as proposed by the SAVE International (Society of American Value Engineers). This instructor-led workshop introduces students to a methodology that is extremely effective in improving creativity and help them to pursue innovative solutions for the problems that they see. The course is delivered in an interactive style supplemented with the practical experience of working on a project of their choice. This ensures the conceptual and practical knowledge of the methodology.

Course Outcome

CO1: demonstrate a marked transition of understanding of any system, helping them to be more innovative and effective

CO2: Complete a project using Value Methodology

CO3: Demonstrate an aptitude of function analysis

Unit-1
Teaching Hours:30
2. Topic and sub-topics for Workshop presentation
 

1.    History

     Video – LD Miles

2.    VE Job Plan

     Edit the ppt based on ASTM standards

3.    Project Selection

a.    5 Why

b.    Customer Journey (Design thinking)

c.    Discuss regarding problem identification

                                      i.        Kazbrella - video

                                     ii.        Edible cutlery

                                    iii.        Easy Read

4.    Information Phase- Based on Student research

5.    Function Phase

     Edit the ppt based on ASTM standards

     Function naming exercises

     Function Charades

     Different Functions

     More FAST Diagrams – examples

6.    Creative Phase

a.    Edit the ppt based on ASTM standards

b.    Discuss the creative solution adopted for the common problems identified:

                                      i.        Kazbrella - video

                                     ii.        Edible cutlery

                                    iii.        Easy Read

c.    Personal topics

                                      i.        Innovation Style

                                     ii.        Communication Style

                                    iii.        Thinking style

                                   iv.        Empathic Design

7.    Project Discussion

8.    Evaluation Phase

a.    Paired Comparison and Decision matrix

b.    Choose by advantage

9.    Project Discussion

10.  Development Phase

a.    Implementation Plan

11.  Phase

a.    Project Report

12.  Case Studies

13.  Other materials

a.    Sample questions

b.    Reference papers

c.    VE games

14.  Certification`

a.    Just introduction in class

b.    Reading material – as home work

Project (Team activity)

1.    Identify area/ industry (eg: Advertisement, media journalism, event management, social innovation)

2.    Identify the media (eg: Video/ audio/ image in case of advertisement; content, photo in case of journalism, event targets in case of event management, organisation structure required for social innovations)

3.    Name the function of the item (seeking the help from a group will improve the function naming)

4.    Prepare a FAST Diagram using the identified functions

5.    Identify the function cost/ Function resource

6.    Proceed with the rest of the VE Job plan

Unit-1
Teaching Hours:30
1. Session Plan
 

     Introduction to the course; discuss project examples

     Interview and observe the users; identify the problem – introduce What is stage of Design thinking. This is useful for Function Phase also.

Assignment – Identify a problem area & defining the project

1.1. Function Listing:

Types of functions – Work and sell functions, basic and secondary functions, necessary and non-required functions; Difference between use and function, difference between sub-activity and function; uses of identifying function.

    1.        Project Discussion – Project Selection

    2.        Project Discussion – Function listing

    3.        FAST Diagram - Technical and customer oriented FAST diagram; Uses of FAST diagram; FAST diagram and Flow Chart are different

    4.        Project Discussion

    5.        \Creativity Phase: Types of communication; Types of thinking; Types of Innovation; Different tools of innovation – Brainwriting; Brainstorming; 3-5-6 method, Flip method, Lotus Blossom method (Introduce What if stage of DT)

    6.        Project Discussion

    7.        Evaluation Phase – Paired comparison and decision matrix; Pug method; (Introduce What wows and What Works of DT)

    8.        Project Discussion

    9.        Development and Resource analysis – time, cost, manpower, skill etc.

  10.        Project Discussion

  11.        Project Presentation

  12.        Project Presentation & Final Submission

Text Books And Reference Books:

Course material is developed as per the SAVE International syllabus for Module 1 workshop of Value Methodology. It will be supplemented with techniques and team exercises tailored to the student audience. The following books from SAVE international are referred

     Value Methodology pocket guide

     Function Analysis Guide

Essential Reading / Recommended Reading

Recommended References

     Stimulating Innovations in Products and services - JJ Kaufman

      Value Engineering: A Plan for Invention - Richard Park

Evaluation Pattern

Department level Individual submissions 

MCN431 - VIRTUAL REALITY AND VISUAL TECH (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Virtual reality is changing the way we interact with the world. This course will introduce the student to Virtual Reality (VR). It will help the student to understand how it works, what hardware is involved, etc. The course will teach the student the basics of VR- the hardware and the history of VR- to different applications of VR, the psychology of Virtual Reality, and the challenges of the medium.

Course Outcome

CO1: Demonstrate an understanding of fundamental techniques, processes, technologies and equipment used in immersive virtual reality

CO2: Begin to explore materials and processes used in immersive virtual reality

CO3: Show a basic awareness and understanding of historical and theoretical contexts relevant to immersive virtual reality

CO4: Develop a research and development portfolio as a pre-production component to the creation of the creative work

Unit-1
Teaching Hours:10
Introduction and Background
 

 

  1. What is VirtualReality

  2. A History of VR 

  3. Four Key Elements of Virtual Reality Experience

  4. Immersion, Presence, and Reality Trade-Offs

  5. The Basics:Design Guidelines 

  6. Different tracking methods

Unit-2
Teaching Hours:10
Consuming Content in Virtual Reality
 

 

  1. Exploring Consumer-Grade VR

    1. High-end devices

    2. Mid-tier devices

    3. Low-end devices 

    4. Visual displays

    5. Aural Representation in VR

    6. Haptic Representation in VR

    7. Interactive VR

  2. Designing for our sesses, Not for our devices

    1. Sensory Technology explained

    2. Sensory design

    3. Five sensory principles

    4. VR for animation

Unit-3
Teaching Hours:10
VR as a Storytelling Tool
 

 

  1. Immersion, Presence and Embodiment

  2. Directing Virtual Reality

  3. Editing for VR

  4. Sound Design in VR

Unit-4
Teaching Hours:10
Ethics and Health in VR
 

 

  1. Ethical Concerns and Challenges in Virtual Reality 

  2. Health and Safety Issues in Virtual Reality

Unit-5
Teaching Hours:10
VR Filmmaking
 

 

  1. Preproduction: Scripting format, Cast and Crew, Scouting Locations, Rehearsals, Storyboard  

  2. Production: 

  3. Post Production

Unit-6
Teaching Hours:10
Other forms of empathy machine
 

 

  1. Virtual reality and Augmented Reality: Cross-Platform Theory

    1. The role of Game Engines

    2. Understanding 3d Graphics & Locomotion

    3. Mobile AR

    4. Photogrammetry

Text Books And Reference Books:
  • Creating Augmented & Virtual Realities- Theory & Practices for Next-Generation Spatial Computing by Erin Pangilinan, Steve Lukas & Vasanth Mohan. Oreilly Publications, 2019.
  • Virtual & Augmented REality dummies, Paul Mealy,  John Wiley & Sons,Inc Publications, 2018.
  • Understanding Virtual reality by William R.Sherman, Alan B.Craig, Morgan Kaufmann Publication, 2003.
Essential Reading / Recommended Reading
  •  Creating Augmented & Virtual Realities- Theory & Practices for Next-Generation Spatial Computing by Erin Pangilinan, Steve Lukas & Vasanth Mohan. Oreilly Publications, 2019.
  • Virtual & Augmented REality dummies, Paul Mealy,  John Wiley & Sons,Inc Publications, 2018.
  • Understanding Virtual reality by William R.Sherman, Alan B.Craig, Morgan Kaufmann Publication, 2003.
Evaluation Pattern
  1.  CIA 1 - Creating a Virtual Tour based on the topic assigned. (10 Marks)
  2. CIA 2 - Storytelling using 360 degree video content(25 Marks)

  3. CIA 3- Producing own AR elements(15 Marks)

  4. ESE portfolio submission - Producing a VR digital art using Tilt Brush. (50 Marks)

MCN432 - INTERPRETATIVE JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

Interpretative Journalism is a call for deep, analytical and comprehensive practice of journalism. Long-form journalistic works  - that are research-informed, considerate of multiple influences, and written in a rigorous and engaging way - are an example of Interpretative Journalism. This course attempts to urge the student to transcend quick reporting of basic facts and adopt analytical and deliberative approaches that could be impactful. 

Course Outcome

CO1: Demonstrate her knowledge of interpretative journalism

CO2: Produce comprehensive news reports on core Journalistic beats - Politics, Science and Technology, Health, Business, Sports, Environment and Entertainment

CO3: Write newsworthy and research-driven long-form journalistic pieces

Unit-1
Teaching Hours:15
Introduction
 

 

  1. Introduction to Interpretative Journalism - Concepts and Key findings

  2. Transition from Descriptive to Interpretative writing

  3. Review of Journalism of Opinion and Journalistic Objectivity 

Unit-2
Teaching Hours:15
Writing an Interpretative Report - Style, Structure and Source
 

Sources of Information: Interview, Public Records, Documentation and interpretation of information, Social Media as a news source and platforms for interpretative reporting. 

  1. Style of Writing

  2. Structure of interpretative reports.

Unit-3
Teaching Hours:15
Specialised Reporting
 

 

  1. Understanding reporting across core Journalistic beats 

    1. Politics, Science and Technology, Health, Business, Sports, Environment, and Entertainment.

  2. Journalism and Ethics - Dilemmas and Ethics of Interpretative Reporting 

Unit-4
Teaching Hours:15
Influence of Interpretative Journalism
 

 

  1.  New Journalism

  2. Activism and Advocacy Journalism

  3. Investigative reporting

  4. Explainer videos & Documentaries

Text Books And Reference Books:

 

  • MacDougall, C. D., Reid, R. D., & Reid, R. D. (1987). Interpretative reporting. Macmillan Publishing Company.

  • Salgado, S., & Strömbäck, J. (2012). Interpretive journalism: A review of concepts, operationalizations and key findings. Journalism, 13(2), 144-161.

Essential Reading / Recommended Reading

 

  • Doing Well and Doing Good. How Soft News and Critical Journalism Are Shrinking the News Audience and Weakening Democracy – And What News Outlets Can Do About It. Patterson T E, MA: Joan Shorenstein Center on the Press, Politics and Public Policy.2000 

  • Barnhurst, K. G. (1994). Seeing the Newspaper. New York: St. Martin’s.

Evaluation Pattern

Department level submissions.

 

  • CIA1: Story Pitch for long form story.

  • CIA2: Interviewing sources & collecting documents.

  • CIA3: Story and script.

  • CIA4: Explainer video, based on previous assignment.

MCN436 - MANAGEMENT PRINCIPLES AND ORGANIZATIONAL BEHAVIOUR (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

 This course aims to provide an understanding of how organizations can be managed more effectively as well as an understanding on behavioral dynamics governing organizations. Several real-world examples will be drawn from a variety of organizations to explain the basic concepts of management and organizational behavior. This course envisages grooming future managers who can build and lead organizations to create social value.

Course Outcome

CO1: Examine various concepts of management and apply the most appropriate concepts with reference to organizational contexts.

CO2: Develop the competency to diagnose and effectively deal with behavioral issues in organizations

CO3: Demonstrate thinking-on-the-feet capability and contribute to the class learning through meaningful class participation

Unit-1
Teaching Hours:15
Organizations and the Need for Management
 

 

  1. Importance of management

  2. Evolution of management thought

  3. Principles of management

  4. Social and ethical issues in management

  5. Challenges of managing 21st century corporations/organizations

Unit-2
Teaching Hours:15
Management Process in Organizations
 

 

  1. Planning

  2. Organizing

  3. Staffing

  4. Directing

  5. Controlling

  6. Organizational design and structure

Unit-3
Teaching Hours:15
Organizational Behaviour
 

 

  1. Concept and significance 

  2. Relationship between management and organizational behavior 

  3. Organizational culture 

  4. Learning & Motivation

  5. Personality

Unit-4
Teaching Hours:15
Organizational Leadership
 

 

  1. Leadership theories

  2. Decision making 

  3. Group dynamics

  4. Power and political behavior

  5. Conflict management

  6. Change management

Text Books And Reference Books:

 

  • Gilbert, D., Stoner, J. A. F., & Freeman, E. (2009). Management. Pearson Publication.

  • Quick, Nelson & Khandelwal.(2013). Organizational behavior: A South Asian perspective. Delhi, 

  •  India: Cengage Learning

Essential Reading / Recommended Reading

 

  • Robbins, S. P., & Judge, T. A. (2013). Organizational behavior (Vol. 4). New Jersey: Pearson Education.

  • Stroh, L. K., Northcraft, G. B., & Neale, M. A. (2001). Organizational behavior: A management challenge. Psychology Press.

  • Weihrich, H., & Koontz, H. (2005). Management: A global perspective. Tata McGraw-Hill.

Evaluation Pattern

Department Level submissions of CIA1 CIA2 CIA3 and ESE

MCN441A - PODCASTING (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

  • Learn the components of podcast production including: interviewing, story development, script writing, interview techniques, remote recording and digital audio recording, editing of sound, mixing, and final production for broadcast.

  •  To critically analyse the components and different genres podcast and produce the same. 

  • To introduce the technical creative field of sound design to the students in the context of audio-visual production. 

  • Taught the practical discipline of creative sound design in pre-production, location recording and post-production. 

Course Outcome

CO1: Apply the skills necessary to produce a podcast

CO2: employ elements of audio storytelling, interviewing, writing scripts for narration, editing and production of a podcast

CO3: Produce a podcast from inception to final product

CO4: Apply the different elements of sound and music and bring depth, emotion, and meaning to the audio piece

CO5: Apply the basics of layering and mixing sound, music and effects in a digital audio workstation.

Unit-1
Teaching Hours:10
Fundamentals of Podcasting
 

 

  1. Basics and Fundamentals of Sound, Introduction to storytelling  

  2. writing for audio, ideation and choosing a topic, types of podcasts and the different formats. 

  3. Interviewing skills, recording quality audio, writing an audio script

  4. writing narrations and intros and outros.

Unit-2
Teaching Hours:20
Production
 

Identifying the listener, music in podcast, vox populi, recording the podcast (interview) – remote and field, equipment use, editing and mixing.

Unit-3
Teaching Hours:10
Equipment for Production
 

 

  1. Studio Protocols (Vocal booth, gobos, control room), audio equipment's and processors; audio cables and interconnections (grounding and pathway)

  2.  Analog tape Recorders and its properties; microphone and techniques (types of microphone, polar patterns, usages, phantom power, diaphragm)

  3.  Recording vocals; Using Audacity and Audition, Basics of synthesizer programming, MIDI data

Unit-4
Teaching Hours:20
Post production techniques
 

 

  1. Storyboarding a creating a sound plan, Introduction to Non-Diegetic Musical Treatments, Breaking down the shot & considering Cues, Hit points and Synchronisation

  2.  Foley Art, Designing Sound Effects; Environment and the Sound Scape

Text Books And Reference Books:

 

  • https://www.physicsclassroom.com/class/sound

  • Art of Digital Audio Third Edition.

  • Audio Production and Critical Listening Technical Ear Training.

  • Audio Production Worktext Sixth Edition Concepts Techniques and Equipment.

Essential Reading / Recommended Reading

 

  • The Recording Engineer & Handbook 3rd Edition by Bobby Owsinski.

  • The Mixing Engineer & Handbook 3rd Edition by Bobby Owsinski.

  • The Mastering Engineer & Handbook 3rd Edition by Bobby Owsinski.

Evaluation Pattern

Submission based Department level.

 

  • CIA 1,2,3 (Overall) - 50 marks

  • End semester submission – 50 marks

MCN441B - ANIMATION AND GRAPHIC DESIGN (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 This course emphasises on conceptualization, creativity, and visual aesthetics. Students will be trained in conceptualising, storyboarding and producing several two dimensional animations.

Course Outcome

CO1: Demonstrate the basic technical aspects related to digital effects and productions

CO2: Produce moving text and abstracted moving graphics

CO3: Apply specialized terminology and knowledge relevant to graphic design

CO4: Present animated motion graphics projects with the combination of audio, visuals and typography

CO5: Demonstrate specific knowledge and skills in Design

CO6: Create a Corporate Manual Design/Marketing Collateral Design for a product/brand.

CO7: Demonstrate proficiency in a range of computer graphics technology, including bitmap image editing, vector graphics and page layout designs

Unit-1
Teaching Hours:10
Introduction to Animation and Design
 

 

  1. Introduction to Animation-What is Animation? -Why Animation?-Types of Animation

  2. The traditional Process of Animation -The Basic Principles 

  3. timeline Animation - Understanding the Production pipeLine

  4. Difference between 2D and 3D - Interface of 2D vector animation tools

  5. Constructing simple characters 

  6. Creating backgrounds - Designing LAyoutand Creating Interactive animation  

  7. Keyframe Animation -Understanding Post production Techniques.

Unit-2
Teaching Hours:10
Production techniques
 

 

  1. Creating Flip Book Animation  

  2. Creating a Short Story through Stop Motion Technique 

  3. Creating Web Banner Animation - Importance of Storyboarding in animation

  4.  Creating storyboard Sketch -Creating Title Animation 

  5. Creating a realistic ball animation with applying basic principles 

  6. Understanding  Character Animation Technique

  7. Different types of Walk cycles- Creating Character Walk Cycle.

Unit-3
Teaching Hours:10
Introduction to 3D Animation and Modeling Techniques
 

 

  1. Introduction to 3D Animation -Understanding the 3D production Pipeline

  2. Overview of Blender application suite 

  3. Modeling 3d Prop

  4. Creating 3D Assets for VR and AR technologies

  5. Blender Scenes – Manipulating editor window – 3d window space navigation – Selecting, Moving, Rotating and Scaling object

  6. File navigation – Blender units and scale -outliner

  7. Duplication - Camera view and orthographic view

  8. Camera look to view –Vertices, edges and Faces 

  9. Subdivide – Knife cut – Extrude – Spin – Screw. 

Unit-4
Teaching Hours:20
Introduction to Graphic Design
 

 

  1. ntroduction to Graphic Designing -Design Essentials

  2. Principles of Design,Color Theory,-Typography

  3.  Usages of Visuals in Design 

  4. Page layout Designing

  5. Introduction to Logo Designing,Designing a  Marketing Collaterals/Stationary Design  Importance of Image editing and Restoration Techniques - Activity on World cloud,Mind mapping-

  6.  Introduction Image Editing -Working with Bitmap images and vector Graphics

  7. Understanding the Selection tools -Cropping & resizing images - Merging layers - Flatten image.

Unit-5
Teaching Hours:10
Introduction to Designing tools and Production
 

 

  1. Introduction and working with Designing tool - Software tour

  2.  Understanding paths - Understanding layer Techniques

  3. Designing a Poster and marketing Collaterals

  4.  Logo Designing - Brochure Design - Stationery Set Design

  5.  Digital Illustration - ICon Design 

  6. Infographics Design -Advertisement Designing

  7.  Poster Designing - Menu card designing.

Text Books And Reference Books:

 

  • Bill Davis, Creating 2D animation in a small studio , GGC Publishing , 2006

  • Hedley Griffin, The Animator's Guide to 2D Computer Animation, Focal Press,2000

  • Blender 3D Basics by Fisher Gordon

  • Blender Foundations: The Essential Guide to Learning Blender 2.6 by Roland Hess

  • Blender Master Class: A Hands-On Guide to Modeling, Sculpting, Materials, and

    • Rendering by Ben Simond

Essential Reading / Recommended Reading

 

  • Virtual Reality: The Revolutionary Technology of Computer-Generated Artificial Worlds -and How It Promises to Transform Society by Howard Rheingold 

  • Design For Motion: Fundamentals and Techniques for Motion Design.

  • After Effects Apprentice by Trish and Chris Meyer. Focal Press, 2007.

  • Creating Motion Graphics with After Effects: Essential and Advanced Techniques by Trish and Chris Meyer. Focal Press, 2010.

Evaluation Pattern

Department level submissions of 

CIA Overall = 50 Marks

ESE = 50 Marks

MCN442A - PHOTO AND DOCUMENTARY JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

Photojournalism introduces students to the world of photography and journalism. The law, ethics, and history of photojournalism will complement the significant units of study. The advanced level of photographic techniques will be discussed as part of the course.

Course Outcome

 At the end of the course, the students will be 

  • Able to work in any news organization as photojournalists

  • Able to produce Photo-essays and photo-stories 

  • Able to work with any digital camera to produce high-quality pictures

Unit-1
Teaching Hours:15
Introduction to Photojournalism
 

 

  1. History of photojournalism, Understanding master’s photographic skills

  2. Contemporary photojournalists, Content analysis of prominent news papers’s coverage, News portal, News agencies, Role of photojournalists in a newsroom, Types of news stories and demands of photojournalism. 

  3. Developing eye for news photos-Responsibility, Adding Values, Spontaneity, anticipation, Perspective, Freezing the movement, Documenting history, Contrast, Comparison, Revisit, Abstract and Concrete

Unit-2
Teaching Hours:15
Photographs for Publications
 

 

  1. Elements of Visual storytelling, Principles, and Ethics of photojournalism, Press Conferences, Political events, Protest, Demonstrations, Sensitive and Controversial settings, Human interest standalone photographs 

  2. Caption Writing, Digital archive, and management of photographs, Reading the mistakes (noise in photographs, overexposure, Poor composition, etc.), authenticating citizen pictures, Copyleft pictures, Photo manipulations.

Unit-3
Teaching Hours:15
Research and Reading
 

 

  1. Research and photo story, Storytelling with multiple pictures and perspectives, Developing contacts and accessibility

  2.  Understanding local ethos, Solution oriented interventions, News and Documentary -Spot News, general news, Street Photography, off-beat photography, war, terror, and crime.

  3.   Logical thinking and solid research -Pitching a story, Photographs for photo features, photo stories, and photo essays. Visual thinking   

Unit-4
Teaching Hours:15
Photo editing
 

Creating composite images, creative photographs,  Essential tools of Adobe Lightroom, and Photoshop. Quick mobile editing tools.

Text Books And Reference Books:

 

  • Kobre, K., & Brill, B. (2008). Photojournalism: The professionals' approach. Amsterdam ; Boston: Focal Press.

  • Hill, J. E., Hill, J., & Schwartz, V. R. (2015). Getting the picture: The visual culture of the news. London: Bloomsbury.

Essential Reading / Recommended Reading

 

  • Digital Snaps: The New Face Of Photography, Jonas Larsan, London; I.B.Tauris & Co Ltd, 2014.

  • Elkins James.  Photography Theory. New York: Routledge. 2017.

Evaluation Pattern

Department Level submissions of

CIA 1 –Written assignment/presentation 

CIA 2 – Individual Photo-story

CIA 3 – Photo-book

End Sem – Portfolio submission and Viva.

MCN442B - DATA JOURNALISM (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

With the explosion of data, journalists now more than ever need the skills to analyze and understand data to produce stories that would otherwise be hidden. This course is designed to equip the students with the skills to tell compelling journalistic stories. These skills include finding and cleaning data, analysing and interpreting data, and creating effective visualisations to tell the stories. Students would learn to use various tools and services used by Data Journalists.

Course Objectives

The course aims to help students to:

  •  Enable the student to understand the functioning of data journalism as a domain
  •  Give a foundational knowledge and skill base in data journalism

Course Outcome

CO1: Plan a data based journalistic feature story

CO2: Process relevant data gathered from reliable sources for data storytelling

CO3: Identify ideas for stories in datasets

CO4: Design data visualisations for various media

CO5: Produce impactful data stories for various media

Unit-1
Teaching Hours:10
Introduction to Data Journalism
 

What is Data Journalism?

Dealing with Information Overload

Understanding Audience Retention

Why and how does Data matter to Journalism?

Data Journalism as Mass Data Literacy . Eg: Planetary Earth: The Health of Human Civilisation and the Natural System on Which it Depends (Lancet Report)

Unit-2
Teaching Hours:20
Gathering Data
 

Using Right to Information Act

 

 

 

Eliminating irrelevant, misleading data sources: Patching, Scraping, Compiling, Cleaning

 

 

 

Identifying right sources - govt sources, open sources, hidden sources, …

 

Census data, Lancet data, WHO, UNICEF and alike

The cartoon guide to statistics by Larry Gonick 

Coding Softwares: HTML & CSS, Javascript (D3.js) & Python

Unit-3
Teaching Hours:20
Data Visualisation
 

Understanding Data

Finding insights in Data

Case Studies : Every Hindi Song Sung by Lata Mangeshkar in one Graphic by By Gurman Bhatia and Aparna Alluri (an extract from The Hindustan Times) 

Punjab Assembly Elections Result 2017 by Harry Stevens, Gurman Bhatia, Samarth Bansal, Piyush Aggarwal, and Abhinash Jha (an extract from The Hindustan Times) 

Unit-4
Teaching Hours:10
Delivering Data
 

Building News Apps: Github

 

 

 

Data Delivery Tools: Tableau, Data Wrapper and Piktochart

 

 

 

Making Data Human and an Open Source

 

 

 

Delivering Data Stories

 

 

Case Studies: 

 

California Drought Tests History of Endless Growth by Adam Nagourney, Jack Healy and Nelson Shwartz  ( an extract from New York Times)

 

The Obsessively Detailed Map of American Literature’s Most Epic Road Trips by Richard Kreitner (Writer), Steven Melendez (Map) (Extract from Atlas Obscura)

Mumbai-Ahmedabad Bullet Train To Cost 70% More Than Highway Budget by Pooja Dantewadia and Nikita Vashisth ( from Fact Checker website)

 

Text Books And Reference Books:

Dantewadia, Nikita Vashisth; Pooja, et al. “Mumbai-Ahmedabad Bullet Train To Cost 70% More Than Highway Budget.” FactChecker, 11 Oct. 2017, factchecker.in/mumbai-ahmedabad-bullet-train-to-cost-70-more-than-highway-budget/.

 

Gonick, Larry, and Woollcott Smith. The Cartoon Guide to Statistics. William Morrow, an Imprint of HarperCollins Publishers, 2015.

 

Nagourney, Adam, et al. “California Drought Tests History of Endless Growth.” The New York Times, The New York Times, 4 Apr. 2015, www.nytimes.com/2015/04/05/us/california-drought-tests-history-of-endless-growth.html?smid=tw-share&_r=0.

 

“Punjab Election Results: Live Map and Analysis.” Data | Hindustan Times, www.hindustantimes.com/interactives/punjab-election-results-2017-live-data/.

Richard Kreitner (writer), Steven Melendez (map). “The Obsessively Detailed Map of American Literature's Most Epic Road Trips.” Atlas Obscura, Atlas Obscura, 19 Oct. 2017, www.atlasobscura.com/articles/the-obsessively-detailed-map-of-american-literatures-most-epic-road-trips?utm_source=facebook.com&utm_medium=atlas-page.

Essential Reading / Recommended Reading

“The Data Journalism Handbook.” The Data Journalism Handbook, datajournalismhandbook.org/.

Evaluation Pattern

Department level submissions

CIA1: RTI data collection

CIA2: Evaluation of data collected through RTI and story idea.

CIA3: Story extension and analysis

CIA4: Submission /Publishing of data-driven multimedia story

MCN446A - CORPORATE SOCIAL RESPONSIBILITY (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

 

 Introductory course to familiarize students with the concept of Corporate Social Responsibility (CSR)

Course Outcome

CO1: Identify effective CSR activities

CO2: Differentiate between CSR and other promotional approaches

CO3: Evaluate existing CSR initiatives

CO4: Present ideas for upcoming CSR programmes/initiatives

Unit-1
Teaching Hours:15
Unit 1
 

 

  1. What is CSR- Meaning, features & relevance of CSR

  2. History & Evolution of CSR – Andrew Carnegie and the Gospel of Wealth

  3. Invisible Hand

  4. CSR perspectives in rich and in poor societies

  5. Moral and economic arguments for CSR

Unit-2
Teaching Hours:15
Unit 2
 

 

  1. Stockholder theory

  2. Stakeholder theory

  3. Social contract theory

  4. Customers' awareness and willingness to pay for CSR

  5. The communications revolution and its impact on CSR

  6. Advocacy & CSR 

Unit-3
Teaching Hours:15
Unit 3
 

 

  1. CSR-organizational budgets versus good intentions 

  2. Organizational values as contributing factors to CSR initiatives-vision & mission

  3. CSR and sustainable development

  4. Corporate social responsiveness

  5. Social responsibility and ethics

  6. Social Audit.

Unit-4
Teaching Hours:15
Unit 4
 

 

  1. Case Studies-TATA, Azim Premji Foundation, Infosys

  2. Social, Economic & Organizational Issues & CSR

Text Books And Reference Books:

 

  • Beal, B. (2013). Corporate Social Responsibility: Definition, Core Issues, and Recent Developments. India: SAGE Publications, Inc.

  • Kotler, P. and Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. USA: Wiley.

Essential Reading / Recommended Reading

 

  • Buchholtz, A and Carroll, A. B. (2002). Business & Society: Ethics and Stakeholder Management. India: S.Chand (G/L) & Company Ltd.

  • Chandler, D. (2013).  Strategic Corporate Social Responsibility: Stakeholders, Globalization, and Sustainable Value Creation. India: SAGE Publications, Inc

  • Savitz, A. (2013). The Triple Bottom Line: How Today's Best-Run Companies Are Achieving Economic, Social and Environmental Success - and How You Can Too. USA: Jossey-Bass Pub. 

Evaluation Pattern

Department level submissions of CIA 1 CIA2 CIA3 and ESE

MCN446B - PUBLIC POLICY AND PUBLIC AFFAIRS (2022 Batch)

Total Teaching Hours for Semester:60
No of Lecture Hours/Week:4
Max Marks:100
Credits:4

Course Objectives/Course Description

 

This is an introductory course that focuses on unravelling the complexities of government activity in a world of advancements in technology, changing social structures and rapid urbanization.

Course Outcome

CO1: Demonstrate a broad understanding of Public Policy and Public Affairs and their application to public service.

CO2: Demonstrate knowledge about social forces that affect the creation of public policies.

CO3: Apply critical thinking for public policy analysis.

CO4: Draft policy proposals on behalf of government/corporate/NGOs

Unit-1
Teaching Hours:15
Introduction to Public Policy & Public Affairs
 

 

  1. Nature, Scope and Importance of Public Policy & Public Affairs

  2. Evolution of Public Policy Analysis – Laswell, Henry Kinsinger, David Easton

  3. Governance in India; The State, Market and Economy

  4. Public Policy in India & Public policy processes and institutions

  5. Corporate Lobby Groups in the Policy Process

  6. Major Approaches – Systems Approach, Political Economy Approach, Incremental Approach

Unit-2
Teaching Hours:15
Analysis of Public Policy & Public Affairs in India
 

 

  1. Federal Institutions and Processes

  2. Constitution & The State

  3. Constitutional Bodies – Election Commission, Finance commission, CAGI, UPSC

  4. Building Theory from Case Studies

  5. Reservations in Corporate Sector

Unit-3
Teaching Hours:15
Globalization and Public Policy/Public Policy Debates
 

 

  1. Liberalization Privatization Globalization

  2. National Education Policy

  3. National Policy on Information Technology

  4. Health Policy

  5. Environmental Policy

  6. Food Security and Food Policy

  7. Policy on Skill Development and Entrepreneurship 

  8. Interdependence: Challenges to External Freedom

  9. Role of Corporate Lobbyists in the Policy Process

Unit-4
Teaching Hours:15
Actors in Policy Analysis
 

 

  1. Government Institutions

  2. International Donor Agencies

  3. Multinational and Transnational Agencies/Corporations

  4. Media and Civil Society

  5. NGOs

  6. Universities

Text Books And Reference Books:

 

  • Anderson, E. J. (2013). Public Policymaking. USA: Wadsworth Publishing Co Inc. 

  • Kraft, E. M. and S. R. Furlong. (2017). Public Policy: Politics, Analysis, and Alternatives. USA: CQ Press.

  • Sanyal, K and Chakrabarti, R. (2017). Public Policy in India. New Delhi: OUP India.

Essential Reading / Recommended Reading

 

  • Birkland, A. T. (2019). An Introduction to the Policy Process: Theories, Concepts, and Models of Public Policy Making. UK: Routledge. 

  • Coyle, D. (2020). Markets, State, and People: Economics for Public Policy. USA: Princeton University Press.  

  • Stone, D. (2012). Policy Paradox: The Art of Political Decision Making. USA: W. W. Norton & Company.

Evaluation Pattern

Department level submissions for CIA1 CIA2 CIA3 ESE

MCN481 - INTERNSHIP III (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:6
Max Marks:50
Credits:2

Course Objectives/Course Description

 

 

The internship is a mandatory requirement for the completion of the MA in Media and Communication Studies Progamme. The students of the programme at the end of the second semester are required to undertake an internship in an authorised social development organization for a month in any non-governmental organisation or social sector organisation.  Students will be given a letter from the University so that they can approach media organizations for their internships. At the end of the internship the students should submit an internship completion report/certificate authorised by the media organisation. 

Course Outcome

CO1: Acquire and exercise social sensitivity by collaborating with social sector experts

CO2: Apply the media specific learnings acquired in the classroom and implement development communication specific values and tasks.

CO3: Understand the role, vision, mission and process in the social sector organisations

CO4: Connect with social sector experts

CO5: Test one's skills and knowledge in the social sector

Unit-1
Teaching Hours:30
Internship
 

Students will undertake Internship.

Text Books And Reference Books:

Not applicable

Essential Reading / Recommended Reading

Not applicalble

Evaluation Pattern

Department level evaluation. No CIA or ESE

Viva will be conducted at the end of the semester and the internship reports will also be evaluated. Total 50 marks.

MCN482 - POPULARIZING THE DISSERTATION (2022 Batch)

Total Teaching Hours for Semester:30
No of Lecture Hours/Week:2
Max Marks:50
Credits:2

Course Objectives/Course Description

 

This course has been conceptualized as per the guidelines of National Education Policy. It also aims to motivate the post graduate students to pursue research publication opportunities in communication, journalism, and media studies domain. Students would be expected to take forward their research for larger public good in both popular and rigorously reviewed public sphere.

Course Outcome

CO1: Publish the findings in reputed and indexed journal

CO2: Present the findings in a public forums like conferences, seminars

CO3: Publish in the form of independent book/ chapter in a book

CO4: Convert the research experience and finding into audio visual format

Unit-1
Teaching Hours:30
Popularizing the dissertation
 

Students need to work upon their research and identify means of spreading it to a larger public and ensure that it is executed..

Text Books And Reference Books:

Not Applicable

Essential Reading / Recommended Reading

Not Applicable

Evaluation Pattern

Department level submission. CIA/ESE not applicable